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Lyra Imaging Symposium Spotlights Office Printing Technology and Trends with Speakers from HP, Laser Imaging, Lasertone, Rhinotek, Static Control Components, Teckn-O-Laser and Xerox
Lyra Researchs Symposium agenda explores key trends and dynamics in office printing
Newtonville, MA (PRWEB) December 10, 2004 -- Lyra Researchs 2005 Lyra Imaging Symposium, which will be held January 24--26, 2005 in Rancho Mirage, CA, will feature top-level industry executives and analysts presenting their views on how office printing technology is being shaped by and responding to the changing digital imaging business model.
The office printing segment begins with a keynote presentation by industry veteran A. J. Rogers, vice president of strategic marketing for Xerox Corporation. Following Rogers, David Rocheleau, Lyras vice president of research and content, will present Office Printing: Where is the Market Heading?" Rocheleaus presentation will explore how the dynamics of the $100 billion office printing market are changing, and will address the increasing popularity of color and multifunction products. This session will highlight the greatest growth opportunities, provide a snapshot of tomorrows market, and explore questions such as the following:
| | - How much will the office market grow?
- Where are the opportunities in the office market?
- How is color changing vendors' strategies?
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Color Desktop Page Printers: Reaching the Tipping Point," will be presented by Ann Priede, managing editor of The Hard Copy Observer. The presentation will examine how color laser printers are now penetrating all sectors of the market, and how more low-end printers are making their way into the office environment as printer vendors marketing strategies shift to target the replacement of monochrome laser printers. The features and functions of newer mid- to high-end color laser printers are meeting the increased demands of print-on-demand office cultures. This presentation reviews recent trends in the color laser printer market-focusing on increased placements in the office-and forecasts how the color laser market will evolve. Rodger Reis, research analyst for Lyra, will follow up with Paper Buyers in the Office: Brand and Grade Preferences."
The much-anticipated aftermarket industry panel discussion will be titled, The Aftermarket Promise-Real or Fiction?" This panel will explore the following issues and questions:
| | - What is the current landscape for the supplies and aftermarket business?
- What are office consumers looking for?
- How does print quality, reliability, and pricing affect purchasing behavior?
- How is the growth of aftermarket players changing the sales channel?
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The aftermarket panel is moderated by John Mc Intyre, vice president of custom research, and consists of the following industry leaders:
Eyal Alkoby, president and CEO, Laser Imaging International;
Gerald Chamales, chairman, Rhinotek Computer Products;
Nancy J. Connolly, president and CEO, Lasertone Corporation;
Alain Lachambre, vice president, sales and marketing, Teckn-O-Laser;
Robert Leonard, vice president, imaging sales, Static Control Components; and
Russ Radom, vice president, imaging and printing supplies, North America, Hewlett-Packard Company.
Steve Reynolds, senior analyst at Lyra Research, will present The (Slowly) Changing Role of Digital Copiers in the Office." This session identifies and discusses the hot products and latest trends in digital copiers, including the following:
| | - What are the implications of the recent explosion in color copier offerings?
- Will copier vendors ever turn the corner with their solutions pitches?
- Has HP's entry had any impact?
- Are more vendor consolidations on the way?
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In addition to the office printing segment, the eighth annual Lyra Imaging Symposium will feature presentations by Andrew Simonds of Microsoft, Barbara A. Pellow of Kodak, William P. McGlynn and Larry Lesley of HP, Dale Easter of Intel, Guy Gecht of EFI, Kevin M. Pickhardt of Pharos Systems, and John Lang of Epson America. Executives from Canon, Mitsubishi Digital Electronics, PhotoWorks, Pixel Magic Imaging, and Shutterfly will take part in a photo-printing panel discussion. Financial analysts from Cross Research, Goldman Sachs Japan, Lehman Brothers, and UBS will participate in a roundtable discussion to assess the industrys current and future financial landscape. For the complete Symposium agenda, visit Lyra on the Web at www.lyra.com.
The broad scope of the 2005 Lyra Imaging Symposium agenda appeals not only to mid- and high-level executives, but to product marketing directors, product development leaders, strategic business development directors, imaging product sales and marketing teams, international marketing managers, and all individuals seeking an opportunity to meet and network with industry colleagues while gaining invaluable information on the digital imaging industry.
About Lyra Research
Founded in 1991, Lyra Research is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyras portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, and custom consulting.
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