Jamie Bardin Attends Industry Planning Meeting; Featured Speaker at Fall PMA 2004

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Atlanta-Based EZ Prints CEO leverages industry knowledge to assist in the growth of digital photofinishing

EZ Prints, a leading outsourced digital image fulfillment solution, today announced Jamie Bardin, EZ Prints President and CEO recently attended a meeting of industry leaders at the Photo Marketing Association (PMA) Headquarters in Jackson, MI.

Bardin attended the e-Commerce committee meeting of which he has been a member for the second year in a row. He met with other industry representatives to address concerns specific to the photo/imaging industry, while also reviewing the accomplishments of the Association and the industry during the past year. Future planning was also a major part of the agenda.

In addition, Bardin was a featured presenter at the PMA Fall 2004 Trade Show and Conference in Chicago speaking on the topic “What is Working in Online Processing.”

“Online processing using the internet is not a silver bullet. It is simply another way to reach your customers, a communication mechanism” stated Bardin. “It is a channel that requires the right plan, tools, and execution to be successful. The demand is there, and EZ Prints provides a comprehensive solution, but you have to understand what your particular goals and market are and execute accordingly using those tools. Just putting up a web site and allowing customers to upload and print is not enough – you have to educate, sell, and execute. If you don’t service those customers, someone else will – or may be already.”

About EZ Prints

Atlanta-based EZ Prints Inc. is a leading provider of outsourced digital lab solutions. Through a network of over 500 partners and growing, the company offers a variety of digital photography oriented products and services that can be delivered in a branded, co-branded, or private label fashion. Products include real photographic prints from digital files up to 48” x 96” on three surfaces, prints for professional applications, a wide selection of personal creations, greeting cards, and calendars as well as technology and infrastructure solutions.

For more information on becoming a strategic partner visit http://www.ezprintsinc.com.

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EZ Prints strategic partners include Yahoo! (NasdaqNM:YHOO), Webshots, Microsoft MSN (NasdaqNM:MSFT), NikonNet, Express Digital – Photoreflect/Labtricity, and The New York Times (NYSE:NYT) among others. EZ Prints investors include Pennsylvania Early Stage Partners, The Cairnwood Group, Starlight Digital Technologies, The Momentum Fund, The LORE Group, individual private investors, and management. For more information, visit http://www.ezprintsinc.com.

About PMA

For 79 years, PMA has served as an international trade association for the changing needs of the expanding imaging industry with more than 20,000 members in 100-plus countries, headquartered in Jackson, Michigan. In addition to the United States, there are membership offices in the United Kingdom, Germany, Canada, Australia, Brazil, Mexico, New Zealand, Italy, France, Czech Republic and Russia. PMA membership is open to any firm doing a substantial portion of its business in photo imaging retailing, processing (digital and silver halide) or service work. Cooperating memberships are held by firms that manufacture or distribute products or services for the imaging industry. PMA provides more than 100 services to its members, and holds the world’s largest annual photo imaging trade show, typically drawing well over 700 exhibitors and approximately 25,000 to 30,000 attendees.

Media Contacts:

Jamie Bardin, President & CEO

jbardin@ezprints-inc.com

678.405.5500

EZ Prints, Inc.

1890 Beaver Ridge Circle Suite A

Norcross, GA 30071

Tom Crawford

tcrawford@pmai.org

http://www.pmai.org

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