Vibrant Media Signs 210 New Publishers to IntelliTXT During Last Eight Months

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Contextual keyword advertising model growing in popularity among users and publishers.

Vibrant Media, a pioneer in contextual keyword advertising, today announced that it has added 210 additional publishers to its IntelliTXT network since April of this year, bringing the total number of publishers to 330. Overall use of the pay-for-performance advertising model has nearly tripled during the same period. The company was also recently named the second-fastest growing private technology company in Britain in the highly respected Sunday Times Microsoft Tech Track 100.

The company credits the growth in the use of IntelliTXT advertising model to increasing acceptance among users and publishers. Users value the access to relevant, clearly labeled advertising without having the ads forced on them. Publishers have seen solid revenue growth from the contextual keyword advertising model without the negative user feedback associated with other advertising models.

“We have been working with Vibrant Media for six months and have become very comfortable with the IntelliTXT links,” said Andres Lahoz, marketing manager at Popular Mechanics. “We see significant value in the incremental revenue we generate, and our readers appreciate the unobtrusive delivery and relevancy of the ads.”

“Medicinenet.com has to be extremely attentive to our viewers since we present educational content that deals with very sensitive personal health and medical issues,” said David Sorenson, vice president of marketing at MedicineNet, Inc. “I’ve been monitoring feedback to IntelliTXT very closely, and our users find the links unobtrusive and the advertisements useful.”

Recent new partners joining the IntelliTXT network and successfully utilizing contextual keyword advertising include Entrepreneur.com, Popular Mechanics, Consumer Review, and IDG Entertainment.

Forbes.com, a partner since August of this year, has experimented broadly with IntelliTXT and recently decided that the most appropriate areas on its site for the advertisements were non-news pages, such as company profiles. Forbes reached the decision based on concerns from the editorial staff even though the company did not find that readers were confused or upset by the links.

“The tremendous growth in user and publisher acceptance rounds out a very strong year at Vibrant Media,” said Doug Stevenson, CEO, Vibrant Media. “The Forbes.com decision is an important and very positive one for us because it demonstrates that IntelliTXT can play a role on every major content site, even if it doesn’t appear in every area of every site.”

Developed by former AOL Europe colleagues Doug Stevenson and Craig Gooding, IntelliTXT allows users to view relevant advertising on their own terms. IntelliTXT creates sponsored text links from keywords within editorial-based content. This user-initiated advertising message provides readers with relevant product information, offers web publishers controlled access to the rapidly growing pay-for-performance market and acts as a vehicle for advertisers to deliver their messages in a highly relevant contextual environment.

About Vibrant Media

Vibrant Media is a pioneer in contextual keyword advertising, a new online advertising model that combines the power and relevance of contextual advertising with the market growth of pay-for-performance advertising. Vibrant Media’s IntelliTXT product is enabling more than 250 of the world’s leading web publishers and ad networks to better monetize editorial content with a non-intrusive approach that has won praise from publishers and online readers alike. Partnering with leading search and advertising technology vendors, Vibrant Media offers advertisers around the globe a new way to deliver tightly targeted messages to website readers.

Founded in 2000, and with offices in San Francisco, New York and the U.K., Vibrant Media has a pending patent for IntelliTXT, one of the first products in the contextual advertising market. For more information, visit http://www.vibrantmedia.com.

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Anna Kassoway
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