Bentley College Launches Tomorrow25, An International Search For The Next Generation Of Leaders

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25 Outstanding High School Juniors Will Appear In National Advertising Campaign by Bentley College

Bentley College a premiere business university, has launched the Tomorrow25 Leadership Competition, an international search for 25 outstanding high school juniors who demonstrate initiative, citizenship, intelligence, technological savvy, cultural awareness, social responsibility, a passion for the real world of people and organizations, and a commitment to making positive things happen in their communities or schools.

The Tomorrow25 program is an integral part of Bentley’s new marketing initiative, "Bentley: Business in a Whole New Light,” which also features a strategic partnership with TIME. A call for nominations of outstanding high school juniors appears in the print executions of Bentley's new campaign currently running in TIME magazine.

The final Tomorrow25 winners will appear in Bentley’s national advertising campaign, and receive an invitation to participate in the Bentley Leadership Forum, the college’s first national leadership conference, presented in cooperation with TIME in May 2005 (finalists will be accompanied by up to two parents or guardians with all expenses paid). The Forum will bring together leaders from technology, arts and entertainment, and service-related industries to discuss how social responsibility can be profitable for today's most successful organizations. The Tomorrow25 will be honored at the Forum in addition to receiving other awards to acknowledge their accomplishments.

Criteria for Selection

The Tomorrow25 will be chosen through an international nomination process, and selected by the Tomorrow25 Advisory Board, established by Bentley. Nominations for candidates may be made by teachers, school administrators, guidance counselors, business and community leaders, parents or other students (self-nomination is not permitted).

Bentley is looking for:

  • Students who have demonstrated initiative and leadership in their schools, communities or organizations and have made a positive impact through their efforts
  • Students who have clearly and consistently shown good citizenship, ethical behavior, social responsibility and character
  • Students who have a solid academic record
  • Students who have demonstrated abilities in, or specific accomplishments with, one or more of the following:
  • New technologies
  • Global culture or international affairs
  • The arts or sciences
  • Business or related professional interests

Selection Process

The nomination process will begin with the completion of a http;//nomination form The deadline for submissions is February 1, 2005.

A person wishing to nominate an individual will provide information about the student relevant to the selection criteria, and also write a brief statement (250 to 400 words) explaining “Why I believe this student’s behavior, involvement, activities, character, skills, abilities and leadership suggest that he/she is likely to be a leader of tomorrow.”

The Bentley Tomorrow25 Committee will conduct an initial review of nominations and submit a finalist pool of fifty (50) candidates for final review by the Tomorrow25 Advisory Board. Candidate data will be verified by the Bentley Committee.

The fifty (50) finalist candidates and their schools will be notified by the Tomorrow25 Advisory Board by February 15, 2005 and invited to submit letters of reference and other supporting documents from school and community organizations. The Board will make final selections for the Tomorrow25 based on a thorough review of completed files of the 50 finalist candidates. The final twenty five (25) young leaders will be selected by April 10, 2005.

Bentley College is a premier business university. Centered on education and research in business and related professions, Bentley blends the breadth and technological strength of a university with the values and student focus of a small college. Its undergraduate curriculum combines business study with a strong foundation in the arts and sciences. A broad array of offerings, including MBA, Master of Science and certificate programs at the McCallum Graduate School, emphasize the impact of technology on business practice. Enrolling approximately 3,900 full-time undergraduate, 400 adult part-time undergraduate, and 1,300 graduate students, Bentley is located in Waltham, Massachusetts, minutes west of Boston, and online at


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Michele Walsh
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