Gable-Cook-Schmid Public Relations Celebrates Record Third Year

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Agency adds high-profile clients, staff; enhances capabilities.

This has helped expand our work with existing clients and attract new clients. We have also added expertise in new practice areas, such as public affairs.

Gable-Cook-Schmid Public Relations (GCS-PR), continuing the growth pattern established in the previous year, celebrated a third anniversary marked by increases in revenue, employees and relationships with major clients.

During the year, GCS-PR added several new accounts, including a $2.25 million, three-year contract with the San Diego County Regional Airport Authority. It expanded its scope of work with other clients, including media relations for Pfizer in California and public relations and reputation management programs for Fair Isaac, Lankford & Associates and Forward Ventures. The firm also had several crisis communications and issues management projects during the year for corporations, institutions and law firms. Revenues increased an estimated 40 percent during the year to $1 million annually. The firm had grown 37 percent the previous year.

"Our partner-driven model is helping clients get better strategic thinking and faster results than they've experienced with the traditional bottoms-up agency structure," said Tom Gable, partner and CEO. "This has helped expand our work with existing clients and attract new clients. We have also added expertise in new practice areas, such as public affairs."

GCS-PR was founded by public relations and communications veterans Tom Gable, Rick Cook and Jon Schmid in November 2001 to serve clients more efficiently and effectively by having partners take active management roles in each account. The GCS-PR model stands in sharp contrast to the traditional agency structure, where client contact responsibilities start at lower levels and go through several layers before reaching the senior counselors who can provide top strategic thinking.

Partner Rick Cook said that in the past year GCS-PR has helped clients with strategic plans to build public support for a ballot initiative, introduce new products and services, reposition existing operations, launch reputation management programs to multiple constituencies and use its media relations expertise to increase exposure. The firm earned industry awards for media relations, internal communications programs and opinion page commentaries.

Jon Schmid, partner and former journalist, said media relations took a high priority for several programs.

“Clients were looking for high-level exposure to support national marketing and capital-raising initiatives,” said Schmid. “This led to placements in The Economist, The Wall Street Journal, New York Times, Forbes, BusinessWeek, and across major trade publications in biotechnology, real estate and development, network technology, venture capital, pharmaceutical, and entertainment industries.”

GCS provided a range of services during the year, including public relations, media relations, public affairs, investor relations, research, positioning, brand development, crisis communications, Internet and other on-line communications strategies, and event management. Through affiliates, GCS added complete design, advertising and production services.

New clients for 2004 were FreedomVOICE Systems, one of the nation’s fastest growing providers of toll-free telephone services; Sadie Rose, an artisan bakery serving the finest restaurants and grocery stores in Southern California; UCSD CONNECT; and McClellan & Gomez, one of the nation’s leading law firms specializing in product liability law. During the year, GCS expanded programs for Lankford & Associates and its Broadway 655, the first new Class A office building in downtown San Diego since 1991; C.W. Clark, Inc., developer of shopping centers in San Diego, Carlsbad, Escondido, and Yuma; and the annual San Diego Film Festival, which recently completed its third and most successful year.

GCS hired Erin Koch, a former senior congressional staffer, to enhance public affairs programs for the San Diego County Regional Airport Authority and other clients. Maya Del Guidice also joined the firm, adding expertise in entertainment, non-profit organization, technology, real estate, and cause-related marketing.

To assist clients with national and international needs, GCS joined IPREX (, a network of 60 leading independent public relations throughout the world with 800 professionals and combined revenues of over $80 million. Firm principals were also selected to speak throughout the year on public relations and reputation management to local, regional and national conferences. Gable was a featured speaker on image as a part of corporate strategy to the annual PRSA International Conference in New York City, attended by more than 5,000 PR professionals.

About GCS Public Relations

Gable-Cook-Schmid Public Relations (GCS-PR) specializes in reputation and issues management for private and public companies, organizations and government agencies, ranging from start-ups to Fortune 100 companies. GCS partners personally manage each program and lead expert teams to ensure measurable success, from positioning a new company, launching new services or products, growing a bottom line or passing a referendum. It is the only public relations firm in the West with two Pulitzer Prize nominees on staff. Its senior team members boast an average of 20 years experience and hold more than 100 of the profession’s highest awards amongst them, including four Silver Anvils, the highest honor in the public relations profession. Additional information is available at


Tom Gable

(858) 458-5835

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