Chicago and New York (PRWEB) December 13, 2004
SES San Jose several months back saw a paltry turnout for the B2B roundtable session. Why? I asked aroundÂ The general consensus echoed Search Engine Watch Editor, Chris ShermanÂs sentiments, ÂB2B is not sexyÂ Â
Au Contraire! Have you seen the hot figure on B2BÂ ? Ooh la la! ClickZÂs Executive Editor, Rebecca Lieb reported, Âcompanies such as Dow Chemical report click-thru-rates of up to seven percent on wildly more targeted and dramatically cheaper keywords than most B2C advertisers could hope for -- and the latter are happy to get two percent. Meanwhile, B2B companies are looking at five- and six-figure sales.Â Talk about well-endowed Â
And what about the players? Forget People MagazineÂs Sexiest Alive. LetÂs talk about Search Engine StrategiesÂ Sexiest People Alive. Why stop at just 10? Search Engine Marketing has 15 Sexiest People Alive:
Hot For Teacher?
For those of us never living out the co-ed/professor fling fantasy, I give you two sexy scholars: BerkeleyÂs John Battelle and NYUÂs Rebecca Lieb.
Something for the Church Crowd?
Check out FathomÂs dapper, bad-boy done goodÂ and then some, Chris Churchill; a.k.a. ÂChurch.Â
How about those Boy Toys at Jupiter Media? Tie a great big bow around Gary Stein, Nate Elliott and Niki ScevakÂ and make somebodyÂs holiday season.
Into accents or the exotic? How about the tall drink of water Paul Gardi of Teoma/Ask Jeeves, with his sultry South African accent, or AtlasDMTÂs Young-Bean Song?
And with a naughty name like Bambi Francisco, who can resist? CBS MarketwatchÂs Net Editor is drop-dead gorgeous. Count on her stats never getting boringÂ
Of course thereÂs the nice guy hotties like industry guru, Search Engine WatchÂs Danny Sullivan and Business.comÂs Todd Sims. (What was a nice guy like Danny doing in a place like Playboy?? Say it isnÂt so!)
And double-trouble or double-the-pleasure, those bombshells at Range Media, Cheryle Pingel and Misty Locke have Âgood timeÂ written all over their faces.
For those of you into micro-minnies, SuccessWorksÂ Heather-Lloyd Martin never disappoints. And Sheryl CrowÂs got nothing on our very own beauty, Jessie Chase Stricchiola of Alchemist Media.
Finishing off this feast for the eyes is GoogleÂs Sergey Brin. While he is a tasty morsel, itÂs too bad he comes packaged only in the ÂSergey/LarryÂ combo meal. ItÂs cause for DQ.
No matter the industry, a little sex helps with the sale. And business to business search engine marketing and search engine optimization is sexier than ever. Send in the photos, and IÂll publish a calendar!
For the latest in B2B search engine optimization information, attend the Business to Business Forum in Chicago Tuesday, December 14th, at 2pm. http://www.jupiterevents.com/sew/fall04/agenda2.html#200-4
About The Author
Meredith A.C. Roth, Search Engine Marketing industry observer, specializes as an Executive Publicist and Image Consultant based in New York. Clients accepted by referral only.
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