Threadcountzzz High Thread Count Sleepwear Nears Second Straight Holiday Sell Out As Sales For The World's Only High Thread Count Sleepwear Line Continues Its Astounding Climb

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Last year the New York Times Sunday Styles section documented the Threadcountzzz phenomenon after a holiday sell out both Nationwide in stores and on the companies web site, threadcountzzz.com, occurred a mere three weeks after the company launched the world's first high thread count sleepwear line. This year, Threadcountzzz expects yet another sell out at the completion of the holiday season despite increasing inventory ten fold. THREADCOUNTzzz success has resulted from astutely recognizing the enormous demand for high thread count bedding yet lack of sleepwear made from the same luxurious fabric. THREADCOUNTzzz cashed in on this gap in the market by developing the world's first and only line of high thread count sleepwear, designed to allow people to "enjoy the comfort of the world's finest bedding anywhere they sleep, lounge or relax."

Brandon Evans, the company’s founder, came up with the idea of high thread-count sleepwear while traveling on business. He had stayed at some of the finer hotels across the country and had always appreciated the luxury and comfort of those hotels that had invested in high thread-count bed linen. Since not every hotel he visited offered this opulence, he decided to take the concept a step further by creating the world’s first ultra high thread-count pajamas. Evans became obsessed with the idea of delivering the comfort of the world’s most blissful bedding to anywhere you sleep, lounge or relax.

In order to achieve the level of comfort desired, Evans decided to custom weave the company’s proprietary fabric to exact specifications. Those specifications are kept largely in secret but the company will say that their fabric is 100% Egyptian cotton and is over 400 thread count which puts it in line with the world’s finest sheets. The result is a line of sleep and lounge wear that is unrivaled in comfort. Evans comments, “People are more than willing to spend well over $500 on a set of high quality sheets, with THREADCOUNTzzz, you can enjoy the same comfort for under $150.”

Not surprisingly, THREADCOUNTzzz has quickly become a favorite among celebrities. Kelly Ripa and Robin Wright Penn are among the celebs that are said to lounge in the company’s lush pajamas. Friends’ stylist, Debra McGuire bought 20 pairs last year to give as holiday gifts to the cast of Friends and NBC executives after dressing Courtney Cox in them for the show. Shortly after, McGuire named them a ‘Must Have for 2004’ in LA Confidential Magazine. A book recently released in August by Karen Robinovitz celebrating the Fashionista lifestyle titled, ‘Fashionista Files’, also praises the pajamas as a key to a good night’s sleep.

New for the holiday season will be 14 new women’s styles and 2 new men’s styles of pajamas ranging from $148 to $154. In addition to all the new pajamas styles, THREADCOUNTzzz has just launched the world's first high thread count robes ($180-$184), chemises ($108) and boxers ($38) just in time for the holidays.

All THREADCOUNTzzz pajamas, chemises and robes are packaged in a matching ultra high thread-count mini pillowcase to further insure that it is once again one of the holidays’ most sought after gifts. The boxers come in a matching drawstring bag sure to make them one of this year's most popular stocking stuffers.

For further information including line sheets, images and product samples please contact THREADCOUNTzzz at (877) 268-6899 x101 or via email at e-mail at pr@threadcountzzz.com.

More information on THREADCOUNTzzz can also be found at http://www.threadcountzzz.com where customers can also locate stores in their area or purchase online.

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Nicola Parish
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