“My Mutt” Pours $22,000 Into Local Shelters & Rescues in First Six Months.

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Enormous pet photographs displayed at pet stores around the Bay Area raise big money for shelters and rescues. Â?My MuttÂ? provides the seasonÂ?s hottest holiday gift for animal lovers.

VirtualPetAdoptions.com, a popular pet adoption website, launched the “My Mutt” program in 2004 to phenomenal success. Rewarding generous donors with super-sized mounted photographs of their beloved pets, it has resulted in over $22,000 in donations to area shelters and rescues in just six months. The Virtual Pet Adoptions website was founded jointly by the East Bay Society for the Prevention of Cruelty to Animals and Pet Food Express.

Gary Templin, President of the East Bay SPCA and Mark Witriol, Vice President of Pet Food Express were looking for a way to support the area’s animal shelters and rescues, and ended up launching the season’s hottest gift for animal lovers. For a donation of $250, Pet Food Express professionally photographs and produces a 4-foot by 6-foot mounted color poster of the donor’s beloved pet. It is then displayed at Pet Food Express stores in the region. For a donation of $500 or more, the donor keeps the poster after it has been displayed for one year.

The entire donation is made directly to the chosen shelter or rescue, and goes towards the expenses a shelter or rescue incur when providing food, shelter and medical care for homeless animals. “People love their pets, and this is their chance to turn their pet into a ‘supermodel,’” says Templin, “and in return, it will funnel over $100,000 in 2005 to the shelters and rescues in the communities we serve.”

“My Mutt” posters can be seen displayed at any Pet Food Express or in the facilities of the East Bay SPCA, in Oakland or in Dublin. For more information on the “My Mutt” program, contact Bill Thompson at 510-346-777 x 1109. To see a gallery of “My Mutt” images and details on donating, go to http://www.virtualpetadoptions.com.

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Virtual Pet Adoptions is a joint adoption website, developed by Pet Food Express and the East Bay SPCA. Since its launch, Virtual Pet Adoptions has contributed to the adoption of 15,000 pets in the Bay Area, from 50 different shelters and rescues. For more information, go to http://www.virtualpetadoptions.com.

The East Bay SPCA includes two shelters and three clinics in Alameda County, including the Tri-Valley SPCA in Dublin and the Oakland SPCA. Founded in 1874, the East Bay SPCA is dedicated to finding a responsible, loving home for every adoptable dog and cat in our community. The East Bay SPCA is a non-profit organization and receives no government funding. For more information call 510-569-0702 or visit http://www.eastbayspca.org.

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Kirsten Park
EBSPCA
510-563-4611
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