Our volunteers can now focus their expertise on SEMPO's mission and goals without needing to worry about the details of day-to-day operations. Virtuals track record of running other market advocacy groups like SEMPO, gives us the confidence that SEMPO is in good hands. The relationship with Virtual will help us take our organization to the next level
Palo Alto, CA (PRWEB) December 14, 2004
The Search Engine Marketing Professional Organization (SEMPO), a non-profit association that promotes awareness of the benefits of the search engine marketing industry, announced today that it has retained Virtual, Inc. to manage its operations. Based in Massachusetts, Virtual is an association management company Â one of the elite firms that has achieved accreditation from the American Society of Association Executives (ASAE).
Virtual will handle all SEMPO administrative, financial, membership, board elections, and event management activities, expanding its responsibilities as SEMPO grows.
"As SEMPO has grown and our programs have gained momentum, we have realized the value of adding the resources of an association management firm to our organization," said Barbara Coll, SEMPO President and founder and CEO of WebMama.com Inc.
"Our volunteers can now focus their expertise on SEMPO's mission and goals without needing to worry about the details of day-to-day operations. VirtualÂs track record of running other market advocacy groups like SEMPO, gives us the confidence that SEMPO is in good hands. The relationship with Virtual will help us take our organization to the next level," added Coll.
ÂWe are grateful for the confidence the SEMPO Board has shown in the Virtual team and excited to build upon SEMPOÂs foundation of early momentum,Â said Virtual President, Bruce Rogers. ÂAnalysts project that spending on search engine marketing will outpace spending on all other forms of advertising, online and offline, over the next five years. Even so, search engine marketing is a relatively new marketing discipline, and SEMPO will help drive its maturity and worldwide adoption.Â
About Virtual, Inc.
Virtual provides the staff, expertise and infrastructure to build and manage industry associations and virtual communities. Over the past five years, Virtual has won dozens of national and regional awards for management, marketing and association management programs and services. For more information on Virtual, Inc., visit http://www.virtualmgmt.com.
SEMPO Hires Association Management Firm, Virtual, Inc.
About the Search Engine Marketing Professional Organization (SEMPO)
SEMPO is a non-profit professional association working to increase awareness and promote the value of search engine marketing worldwide. The organization represents the common interests of more than 300 companies and consultants worldwide and provides them with a voice in the marketplace. For more information, or to join the organization, please visit http://www.SEMPO.org.