Los Angeles, CA (PRWEB) December 12, 2004
Once available only to New York audiences and street savvy kids, the ÂotherÂ music industry, that of the mixtape scene, has been in the media a lot lately--the tapes themselves often gain more notoriety than major label releases--and has launched the careers of many of todayÂs hottest artists including 50 Cent, The Lox, Game, Fabolous, the Diplomats and Jadakiss. It has also brought about a metamorphosis of the role of DJs in hip-hop, many of whom have parlayed their mixtape successes into successful business ventures, like TV shows, jewelry, clothing lines, DVDs, record deals and radio shows, some notables being DJ Clue, Funkmaster Flex, DJ Whoo Kid and of course Shady/AftermathÂs own, DJ Green Lantern.
Enter ÂMix-Tape RadioÂ, the new, 3-hour weekly radio show announced today by New York-based syndicator X Radio and producer FM2, in which Green will have the opportunity to showcase all of his phenomenal skills as well as his amazing rolodex of artists in a way not previously available to listeners nationwide.
Green LanternÂs career trajectory has ascended rapidly since his first foray into hip-hop back in Â90 as a party DJ. Though he always knew he was destined to produce, it was rocking parties that paid the bills for the Rochester, NY native and he made quite a name for himself doing it. Green dropped the first of many mixtapes in Â95 and he soon not only had the attention of the streets, but was regularly tapped by companies such as Shady LTD., Heineken, Roc-a-Fella, Def Jam, Loud, Cornerstone Promotions and Dr. Pepper for his evil creations. Most recently, Green designed his own limited edition signature 50/59 fitted baseball cap for New Era.
GreenÂs mixtape career has certainly not been short on awards and rewards over the past five years, having won multiple Justo Mixtape Awards, XXLÂs Mixtape of the Year two years running and the opportunity to join the Shady Aftermath family, both as EminemÂs DJ in 2002 and then as an artist in his own right on Shady/Interscope Records in 2003, with his album ÂArmageddonÂ scheduled to drop early in 2005. ÂArmageddonÂ is built around GreenÂs unique talent behind the boards and will include features by Em and the Shady fam, 50 Cent and G Unit, label newcomers Busta Rhymes and Stat Quo as well as Fat Joe, Wyclef, Ghostface, T.I. the late ODB and many more. Mixtapes like ÂTupac: Rap PhenomenonÂ and both the ÂInvasionÂ and ÂCountdown to ArmageddonÂ series have kept GreenÂs name hot in the streets and his production skills sought by hip-hopÂs elite. It is, in fact, Green LanternÂs production skills, combined with his access to the exclusives that are the envy of his peers, which set him apart from the pack and brought him to the attention of programming providers X Radio and syndication and program producers FM2.
DJ Green Lantern is no stranger to radio. His already successful show ÂIn Da LabÂ can be heard every Tuesday night on NYÂs premier station Hot 97 from midnight to 2AM. He is also the official DJ on EminemÂs newly launched Shade 45 on Sirius Radio.
When asked about his feelings on making the jump to coast-to-coast terrestrial radio, Green just smiled. ÂHey, this is all part of the evil plan. ItÂs a national invasion on the FM dial. Ya canÂt stop it! Look for me doing my thing across the country. You know what that means ~ world premieres of my exclusive mixes and appearances from all of my Shady Records famÂ .holding me down!Â
ÂDJ Green Lantern represents the pulse of hip-hopÂs next big trends and soundsÂsays FM2Âs CEO Rick Martin. ÂMixtapes have become the measuring stick of artist street credibility and Green is at the forefront of how hip-hop music is promoted and marketed to the urban consumer today.Â
X Radio President Kirk Stirland had this to say about his newest venture: ÂÂMix-Tape RadioÂ takes a huge street phenomenon right onto the radio using DJ Green Lantern. The guy is an original artist and radio gets to hitch a ride on the buzz he is generating. If you add to that his connection with Eminem and access to those artists the streets are hungry for, you have all the ingredients for a hit show.Â
Those anxious to hear ÂMix-Tape RadioÂ for themselves can do so the weekend of January 7-9, 2005 with the airing of a Special Edition which will be free of any network commercials. ÂWe want to kick off ÂMix-Tape RadioÂ in a big way, on the first full weekend of the Winter Book,Â comments Kirk Stirland. ÂThis show will be a real tune-in event, with Eminem and many other celebrities helping Green Lantern launch his first nationally syndicated show. We want programmers and listeners alike to hear it first hand.Â
Full syndication of ÂMix-Tape RadioÂ will begin the week of January 31st, 2005.
Reservations for the free debut Special Edition of ÂMix-Tape RadioÂ and information about the weekly syndicated version is available from:
Director of Urban Programming
ÂItÂ Girl PR
About X Radio
X Radio Networks produces and syndicates more than 25 music programs and prep services in a variety of formats to more than 2,500 radio stations nationwide. Programs and prep services include The Countdown with Walt ÂBabyÂ Love and Walt ÂBabyÂ LoveÂs Gospel Traxx, The Ross Brittain Report, Russell SimmonsÂ Hip Hop Laws of Success, and Country Kickers prep service.
Excelsior Radio Networks owns and operates X Radio Networks and MJI Interactive, as well as Dial Communications-Global Media.