LaNeige Purse Launches New Collection Online at LaNeigepurse.com for 2004 Christmas Holiday Shopping

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Founders Kristy and Eric Sobel of LaNeige Purse Inc. design a complete line of fashionable, easy to wear nylon woven purses to meet all occasions.

LaNeige Purse Inc. announces the launch of an avant garde collection of nylon hand crafted woven handbags featuring the hands free Waist Purse on the site LaNeigepurse.com just in time for the 2004 Christmas

Holiday Season.

The Florida based company was founded by Kristy and Eric Sobel with the idea of designing an upscale line of handbags that were stylish yet very functional when a fateful twist of fate pushed Kristy to strive to answer the need for an easily wearable handbag.

“I was in three near fatal car accidents within the past six years that left my neck and back severely injured,” Kristy recounts. “I found I was physically unable to carry a typical handbag, as I recuperated I understood the need for a weightless tote, so I created a waist purse for myself.”

The purse not only worked for Kristy, it piqued the interest of family, friends and perfect strangers: “I was amazed when my friends and family, and even people on the street asked where I had purchased the waist purse. Encouraged by the dramatic response, I started to make more and more purses, and named the line LaNeige, French for snow, after my Toy Maltese, who was always with me throughout my recovery.”

The LaNeige Waist Purse in the Princess and Duchess sizes is designed to be worn fastened around your waist or simply slung over your shoulder leaving your

hands free avoiding the inconvenience that typical handbags create. This unique design is regulation size for stadiums and is just large enough for essential necessities like a wallet, cell phone, and keys. The two premier models are made to be comfortably yet securely worn attached to your body with a sturdy zipper closure to ensure your valuables are protected.

The Baroness is a shoulder worn bag with pockets for your cell phone and wallet and can be custom ordered in your favorite colors. The Countess handbag is a chic little clutch that is stylishly European and works well with evening wear. The Empress shoulder tote is the largest of the collection that can be worn comfortably slung over your shoulder with a convenient side clip for keys and inner pockets for your cell phone and wallet. There is a model to suit everyone’s needs.

The specially treated nylon can survive any drips or spills as the woven material is incredibly durable, repels liquids, weather proof and is also stain

resistant. The nylon that is used is actually that which is utilized to manufacture scuba equipment this testimonies the fact that it is of extremely durable quality.

“I knew how durable that strong nylon is. So when I began my designs, I could envision how sturdy, yet how feminine, the purses would be,” says Kristy, “I like bright splashy sporty colors, and the nylon webbing provides the perfect palette.”

“The fashion appeal of LaNeige Purses is that they are stylish, functional and unique,” Ms. Sobel notes. “I have expanded my manufacturing capability, and now I can see a whole gamut of people wearing my purses, ranging from executives to cheerleaders.”

Raised on a small ranch in Colorado, Kristy Sobel lived a fairytale life: already an accomplished equestrian, Miss Teen Colorado, and later, honor graduate from the University of Southern Colorado. Her life continued its fairy tale story with her marriage to husband Eric.

Currently LaNeige Purses are being sold in a whole host of locations in Tampa, Clearwater, Sarasota, Winter Park, College Park, exclusive Longboat Key, and Mt. Dora, and soon in the rest of Florida. They also will be available to the sports environment through exclusive partnership with the multi-sports news website featuring Olympic sports news, the MLB, NBA, and the NFL at SportsFeatures.com.

Kristy Sobel is available for interviews via telephone at 877-LANEIGE.

For more information on LaNeige, visit the website: http://www.LaNeigepurse.com

Corporate Info:

LaNeige Purse Inc. is a U.S. based corporation targeting specialty purses designed to offer more flexibility in hands free purse wear. Kristy and Eric

Sobel founded LaNeige Inc. in order to supply the demand of carrying your necessities with comfort and convenience.

For further information contact:

Kristy Sobel

CEO at LaNeige Purse

2811 W. San Isidro St.

Tampa, Florida 33629

Tel: 1-813-220-7500

Fax:1-813-258-2323

e-mail: LaNeigepurse@cs.com

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