Two Search Engine Marketing Companies Share Success Stories

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Public Relations Case Studies Demonstrate Effectiveness of PR WebÂ?s Press Release Distribution and SEO-PRÂ?s News Search Engine Optimization Services

Two search engine marketing companies shared their public relations case studies today at the Search Engine Strategies 2004 Conference & Expo. Their success stories demonstrate the effectiveness of PR Web’s press release distribution and SEO-PR’s news search engine optimization services.

Kevin Lee, CEO of search engine marketing firm Did-it.com, is sold on the power of PR Web and search friendly news releases. “My wife, a New York psychologist, landed two TV appearances, one on CNN. Both originated from the strategic use of a PR Web release. You can't beat that,” he said.

In addition to tapping the power of PR Web's service for clients and family, Lee has also found that press releases optimized for search are highly effective for his business. “When we released the latest version of our free paid search matrix chart, the release drew hundreds of downloads, over a hundred thousand impressions on the release and additional press coverage,” he added. Lee is also one of the few PR Web partners that fully leverage the PR Web platform. “I highly recommend marketers consider paying a bit more adding on advanced features and if necessary paying for professional review and optimization of the release. Like traditional SEO, small nuances can make a big difference,” he concluded.

Atlanta search engine marketing firm Prominent Placement recently worked with SEO-PR to optimize a press release regarding their participation in a local industry event and distribute it via PR Web. The next business day, the event organizer distributed a very similar release – though it wasn’t optimized – also via PR Web. Within 24 hours of each release being distributed, the optimized release had been read over 62,000 times and the un-optimized release had been read fewer than 12,000 times – a difference in visibility of over 460%. Even four weeks later, the contrast in results between the two releases remained as significant.

“Partnering with SEO-PR has been an amazing experience,” said Matt Williams, partner in Prominent Placement. “We’ve been blown away by the impact, which ranges from attaining high rankings in news search engines, to having our releases show up on innumerable other sites across the web, to establishing keyword-rich links pointing to multiple pages on our clients’ sites.”

About PR Web and SEO-PR

Based in Ferndale, WA, PR Web is one of the leading press release distribution services and the largest newswire catering to small and medium sized companies. With offices in Boston and San Francisco, SEO-PR is one of the leading providers of news search engine optimization services to a growing list of clients and partners. To see the complete list of search engine marketing firms that are PR Web and SEO-PR’s partners, or to find more public relations case studies and success stories, visit http://searchenginepromotion.prweb.com.

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Jamie O'donnell
SEO-PR
415-606-5914
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