Inceptor Adds News Search Engine Optimization Services

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Leading Provider of Search Engine Marketing Services Partners with SEO-PR and PR Web to Offer Clients Optimized Press Release Distribution Services

Inceptor, Inc. today announced that it has added news search engine optimization to its broad range of search engine marketing services. Inceptor, a leading provider of online customer acquisition technology and services, has partnered with SEO-PR, a pioneer in optimizing press releases for Google News and Yahoo News, and PR Web, a leading provider of press release distribution services. By combining the experience and skills of its partners, Inceptor will be able to offer it clients help optimizing, distributing and tracking their press releases.

Vic Odryna, President and CEO of Inceptor, said, “We provide our clients with a broad suite of search engine marketing services, including site-side optimization, paid placement campaign management and feed services for paid inclusion and shopping engines. Optimizing press releases for news search engines is a very natural extension to our offerings.”

Mike Sack, EVP and Chief Technology Officer of Inceptor, added, “News search engine optimization is a new element of the marketing mix that combines SEO skills and PR experience to address the large and growing audience of people who use Google News, Yahoo News, and other news search engines. This audience includes tens of thousands of journalists as well as tens of millions of consumers and business buyers, enabling Inceptor to help its clients generate publicity as well as web traffic and sales leads.”

Inceptor and its partners will be well represented at the Search Engine Strategies 2004 Conference & Expo, December 13-16, in Chicago. Both Inceptor and PR Web will be exhibiting from 10:00 a.m. to 6:30 p.m. on Tuesday, December 14, and from 10:00 a.m. to 4:00 p.m. on Wednesday, December 15. On Wednesday, December 15, Mike Sack will be speaking about “Converting Visitors Into Buyers” from 9:00-10:30 a.m., and James Colborn, an Account Director for Inceptor, will be speaking about “Forecasting Paid Search Traffic” from 3:45-5:15 p.m. Greg Jarboe, the President and co-founder of SEO-PR, will be speaking about “Public Relations via Search Engines” on Tuesday, December 14, from 9:45-11:00 a.m., and about “Web Feeds, Blogs, and Search” on Thursday, December 16, from 9:00-10:15 a.m.

About PR Web

Based in Ferndale, WA, PR Web has offered free online press release distribution services since August 1997. Since then, PR Web has become the largest newswire catering to small and medium sized companies as well as one of the largest online press release newswires.

About SEO-PR

With offices in Boston and San Francisco, SEO-PR has been optimizing news releases for news search engines since March 2003. Since then, SEO-PR has provided advanced news search engine optimization services to a growing list of clients and partners.

About Inceptor

Headquartered in Maynard, MA since 1999, Inceptor, Inc. is a leading search engine marketing services and technology provider that helps clients plan, execute and manage all aspects of search marketing, including search engine optimization (SEO), press release optimization, feed programs for paid inclusion and shopping engines, as well as keyword buying or pay per click (PPC) campaigns. The company has developed sophisticated technology to simplify and automate the complex PPC bidding process at search engines such as Google AdwordsTM, YahooTM/OvertureTM, FindWhatTM and others. The patent-pending bid management technology uses a site's performance data to identify the optimal way to adjust bids on an hourly basis to obtain desired results, which can include achieving a the highest possible ROI; lowering the average cost per click; or effectively managing an available budget. The technology either recommends or automatically implements needed changes across an entire portfolio of keywords to obtain the customer's desired results. A partial list of Inceptor’s customers include: Home Shopping Network; Verizon Messaging; Thomas Register;; Northern Trust;; and The Vermont Country Store. For more information please visit us at

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