Tomboy Tools is Recognized by the Direct Selling Association

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Tomboy Tools, Inc., an all female-based tool and home improvement direct selling company headquartered in Denver, Colorado, recently announced their membership with the Direct Selling Association (DSA).

Tomboy Tools, Inc., an all female-based tool and home improvement direct selling company headquartered in Denver, Colorado, recently announced their membership with the Direct Selling Association (DSA).

“After a year long approval process we are thrilled that the Board of DSA has voted to accept Tomboy Tools for full membership. By joining the ranks of such well regarded companies as Tupperware, Pampered Chef and Mary Kay to name a few, we feel we are a part of the growing, dynamic industry of direct sales,” states Sue A. Wilson, co-founder, president and CEO of Tomboy Tools, Inc. The Direct Selling Association’s 2004 Growth and Outlook Survey reports a 29.6 Billion dollar industry with over 13 Million salespeople and the investment world is finally taking notice, as Forbes magazine recently recognized. The industry is exploding in the U.S. and across the globe as companies recognize the value of interpersonal marketing. “We chose the direct sales industry because it allowed us to combine great tools with educational demos and techniques, which help to empower women to become confident and competent homeowners. By understanding the importance of maintaining their home, they are taking care of their most valuable asset,” said Wilson.

Tomboy Tools, Inc.

Tomboy Tools founded in 2000 by Sue Wilson, Mary Tatum and Janet Rickstrew, is unique in its range of home improvement solutions for women. Tomboy Tools is a direct seller of smarter, more ergonomically designed private-labeled hand tools and power tools for sale individually and in tool combos. Tomboy Tools also carries specialty kits for the more detailed home improvement and maintenance projects. At in-home demonstrations called “Tool Parties”, guests see products and basic home improvement repairs in action, learn simple and cost efficient techniques and solutions, and gain confidence to tackle a basic home improvement or maintenance project on their own.

Tomboy Tools is committed to providing customers with quality tools and education that will equip them in becoming confident and competent homeowners and do-it yourselfers.

Direct Selling Association

The Direct Selling Association is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. More than 150 companies are members of the association, including many well-known brand names.

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers." The cornerstone of the Association's commitment to ethical business practices and consumer service is its Code of Ethics. Every member company pledges to abide by the Code's standards and procedures as a condition of admission and continuing membership in the Association.

For more information visit http://www.tomboytools.com

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Kelly Bell
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