Mobile 365 And Hyro Announce Best-In-Class Interactive Mobile Solutions

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Mobile 365 announced a partnership with Australian digital communications pioneer, Hyro. The Mobile 365 and Hyro partnership opens the way for true convergence of Web and mobile, enabling marketers to conduct high-value mobile marketing campaigns that connect with Websites, customer databases, loyalty programs, and ITV applications.

Mobile 365 today announced a partnership with Australian digital communications pioneer, Hyro. The Mobile 365 and Hyro partnership opens the way for true convergence of Web and mobile, enabling marketers to conduct high-value mobile marketing campaigns that connect with Websites, customer databases, loyalty programs, and ITV applications.

Using Mobile 365’s Application Manager, Hyro now offers best-in-class interactive services to its clients, including major brands such as NRMA, The Weather Channel, Channel 10 Motor Sports, and Travel.com.au.                                                                                    Â“With GPRS, MMS, and 3G handsets more widely available, rich media content via the mobile phone is a reality. Mobile 365 assists our customers in delivering highly effective interactive campaigns utilising mobile technologies. Customers and end-users can now experience a new level of interactivity via mobile campaigns that incorporate colour pictures, video, audio, and animation,” said Cameron Franks, Mobile 365 Country Manager in Sydney, Australia. “We are very excited about the long term partnership with Hyro. Hyro works with major brands across a variety of sectors, and has the right unique mix of commercial, creative and technical skills to deliver on their wireless strategies.”

“Mobile 365’s platform is a perfect fit for Hyro’s cross platform marketing services, enhancing Hyro’s ability to deliver a comprehensive set of mobile services ranging from SMS marketing to sophisticated application development and content management for the latest colour screen mobile handsets,” said Chris Flintoft, Group Manager, Wireless & Broadcast, Hyro. “As a regional business, Mobile 365’s ability to deliver reliable connectivity across our Asian footprint, particularly in Southeast Asia—as well as a suite of world-class 'out of the box' applications—was critical in choosing them to assist us.”

Mobile 365’s Application Manager Platform helps companies deliver a broad range of multimedia services, including SMS, MMS, video, and WAP. In one simple package, the platform enables access to global markets, advanced financial clearing and settlement, and robust reporting. This makes it easy for customers to create revenue-generating mobile marketing and entertainment campaigns including voting, alerts, interactive and subscription services, live event contests, and more. Mobile 365, previously Mobileway, was the first global player to set up an office in Australia in January 2001.

About Hyro

Listed on the Australian Stock Exchange (ASX:HYO) Hyro is a leader in the interactive media space in the Asia pacific region, the first of an entirely new, digital generation of advertising and communications agencies focused on the ‘digital consumer’. With global headquarters in Sydney, the company has significant strategic, creative and technology resources distributed across four major specialist centres in Australia and South East Asia. Further Offices are planned in China and Japan over the next eighteen months.

About Mobile 365

Mobile 365, created by the merger of InphoMatch and Mobileway, is the global leader in mobile data services. Mobile 365 reliably delivers messages, premium content, and value-added services for the leading mobile operators, content providers, corporate brands, and media companies worldwide. Headquartered in Chantilly, Virginia, USA, Mobile 365 has global offices in Beijing, Hamburg, Hong Kong, Kuala Lumpur, London, Madrid, Milan, Paris, San Mateo (California USA), São Paulo, Singapore, Sydney, and Taipei. Major operator customers include Verizon Wireless, Vodafone, AT&T Wireless, T-Mobile, Telcel, Telefonica, and O2, and Mobile 365 has conducted thousands of mobile campaigns for hundreds of leading brands around the world. For more information, visit http://www.mobile365.com.

For media information, please contact:

Jean Loh

Mobile 365 Asia

Senior Marketing Manager

Phone: +60 3 6203 2713

Email: jean.loh@mobile365.com

Jann Yip

Asian Publicis

Phone: +65 6455 2812

Cell: +65 9651 2844

Email: jann@asianpublicis.com

For Hyro:

Chris Flintoft

Group Manager, Wireless and Broadcast

Hyro

Tel: 02 9240 2333

Mob: 0409 903 144

Email: chris.flintoft@hyro.com

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Jann Yip