A New Approach to Telecom Marketing for VOIP Internet Phone Providers & UNE-P CLEC's

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A New Approach to Telecom Marketing for VOIP Internet Phone Providers & UNE-P CLEC's

Total Marketing One, a multifaceted direct marketing and CLEC consulting firm has modified its approach to telecom telemarketing to better meet the needs of its CLEC and VOIP clientele. The company will cater to organizations that are looking to focus on high ticket sales in order to offset margin conversions from regulatory changes in UNE-P and competitive telecommunications. Selling high ticket items on a performance basis is an attractive package coming from an already established and proven company.

TMOne is preparing the organization to support a telecom marketing surge deriving itself from interim UNE-P "Triennial Review Order" rulings and perpetuating itself well into the next decade through the VOIP market shift. “The telecom industry will soon see all of the cards on table erasing the ambiguity that currently masks the benefits of new and larger customer bases.” predicts Ethan Davis, VP New Business Development. With the fate of UNE-P understood and VOIP completely unregulated there will be an outbreak of telecom marketing that has historically been a specialization of Total Marketing One.

Although the company has diversified it direct marketing product mix since opening it doors, residential acquisition has remained a stable revenue source. “The companies’ commitment to quality sales and the confidence to sell on a performance basis built TMOne.” states call center Senior Sales Manager Andy Cecil. TMOne’s experience has paid off when meeting its customer’s requests. “Regulatory items and inflation is taking its toll on wholesale rates with the ILEC pushing more and more CLECs to call on their customer acquisition vendors and agents to push higher ticket bundles to ensure marginal business." "TMONE provides this by giving clients the option to have TMONE acquire “Unlimited only" customers.” Says TMOne’s President Anthony Marlowe. The side effect of enabling CLECs to create this additional margin has been a substantially more persistent customer base for the telecom provider.

“Telecommunications has always been a competitive environment. By tailoring its marketing to each client TMOne alleviates customer churn providing a higher return on its services.” Designed to keep the company in front of the call center services pack, TMOne has heard the gun to sound on telecommunications marketing once again.

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Anthony Marlowe
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