San Diego Based effortlessE Rides the Online Holiday Wave

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Lack luster retail holiday selling season forces small stores owners to the web to make up the difference. As a leading provider of seamlessly integrated retail systems and ecommerce solutions, we have seen an explosion of more than 1000% increase of small retail storeowners wanting to add a web store to their existing business to catch those holiday shoppers who are running to the web in record numbers.

EffortlessE offers a Point Of Sale system (a retail system to process sales orders, inventory and other business functions) that includes a fully integrated web store/website, which is unheard of in the retail Point Of Sale industry. With our solution, storeowners are easily able to add their entire retail offering to their web store with virtually no extra labor, no extra expense and with no web design knowledge. The system fully integrates sales, inventory and payment processing between the web and the retail locations. It is even scalable from one to hundreds of locations.

While sales of this solution were strong last season, they have been amazing this season. We have already seen an increase of more than 1000% in 4th Quarter sales this year versus 4th Quarter sales last year, and we still have a couple of weeks to go. We are hearing statements like “How do I add a website to my store, I am not very computer literate?” and “I need something that works together, is easy to use and is affordable”. In each case the answer is easy, our fully integrated retail/web solution.

As this season’s retail sales stall, effortlessE is helping small storeowners make the leap to web sales. And it is easily attributed to the average retail sales, the record web sales and small retailers needing to find new ways to reach their clients.


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Ray Hayes
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