KnowledgeStorm Expands IT Lead Generation Marketing Programs With Launch of Click-to-Lead

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Leader in B2B technology search offers local search to IT vendors who want more focus and reach.

KnowledgeStorm, the Internet’s top-ranked technology search site, today announced the launch of Click-to-Lead, a service designed to meet the B2B marketing needs of technology vendors who want to harness the power of search to generate leads for their businesses. Click-to-Lead is a turnkey solution that enables organizations to leverage the power of online lead generation in a targeted way minimizing the impact on their internal resources.

“Our customers have been asking us to help them leverage their keyword purchases and search marketing efforts,” said Jeff Ramminger, KnowledgeStorm’s EVP of Products, Technology & Marketing. “We now offer specific technologies to help them solve this business problem. Click-to-Lead enables our customers to cost-effectively use search engine marketing to create actionable leads as opposed to just clicks and represents a valuable addition to the set of services we provide to technology marketers. Click-to-Lead provides technology vendors the ability to zero in on relevant prospects with specific technology interests.”

Offered on a subscription basis, Click-to-Lead includes easy-to-use tools for vendors to monitor and manage their programs. KnowledgeStorm works with each client to select the most effective keywords and placements for their solutions that will result in lead generation. Clear, concise reports are available to help track ROI by showing users their keyword rankings as well as detailed lead information. Furthermore, KnowledgeStorm is the single point of contact, managing the program and providing access to the results. Initial implementations of Click-to-Lead will focus on local and regional technology services companies and value-added resellers (VARs) who are looking for highly targeted traffic based on geographic area, application and/or practice areas.

KnowledgeStorm recently released a white paper on how local and regional IT companies can leverage the power of search. Today, Jeff Ramminger will be discussing the white paper and participating in the “Business To Business Forum” at Search Engine Strategies in Chicago, Tuesday, Dec 14th. For more information about this session please visit: http://www.jupiterevents.com/sew/fall04/agenda2.html

KnowledgeStorm’s white paper “Search Engines and IT Services Companies” shows that the best practice for local and regional technology providers is to invest in search solutions that can leverage a significant depth of experience and knowledge regarding keyword selection, placement, and targeting, and can take advantage of “local” search activity to produce more targeted click activity, and ultimately, more useful leads. To view this paper, please go to: http://www.knowledgestorm.com/search/viewabstract/71677/71677/PRCTL/index.jsp

About KnowledgeStorm

Founded in 1998, KnowledgeStorm is the Internet’s top-ranked technology search site. With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes http://www.knowledgestorm.com, specialty search sites and syndication partners. Technology vendors use KnowledgeStorm’s efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers. For more information, visit http://www.knowledgestorm.com.

KnowledgeStorm and the KnowledgeStorm logo are trademarks of KnowledgeStorm, Inc.

Media Contact:

Tara Biller                

KnowledgeStorm, Inc.        

(561) 504-3893            

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