Spunlogic Hosts Online Behavior Seminar

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Spunlogic, one of Atlanta's top interactive marketing & technology firms, recently hosted a seminar entitled Understanding Online User Behavior to Attract, Convert & Retain More Customers. The event, held in November, brought in attendees from companies such as UPS (NYSE:UPS), COX Communications (NYSE:COX), TBS (NYSE:AOL), Clear Channel Communications (NYSE:CCU), and the Atlanta Journal & Constitution.

Spunlogic, one of Atlanta's top interactive marketing & technology firms, recently hosted a seminar entitled Understanding Online User Behavior to Attract, Convert & Retain More Customers. The event, held in November, brought in attendees from companies such as UPS (NYSE:UPS), COX Communications (NYSE:COX), TBS (NYSE:AOL), Clear Channel Communications (NYSE:CCU), and the Atlanta Journal & Constitution.

The event was designed to inform and educate companies on interactive strategies that can be applied to understand the user behavior that drives business results.

"When you take the time to understand the factors which influence user behavior, you can discover simple tactics that make a big impact," stated Donovan Panone, VP of Online Behavior for Spunlogic. "Each audience is different and we wanted to give people insight into methods of developing tactics that they can apply to their specific customer base."

Some of the topics that were covered at the seminar include:

• Developing a user-focused interactive strategy based around online behavior

• How to capitalize on the psychological factors of user intention, motivations and obstacles

• Creating website & online marketing tactics that get users to take action

• Developing a website that caters to multiple user segments

• How to prioritize key features & tactics based on your most important users

This is the first of a series of seminars that Spunlogic will be hosting. If you are interested in attending one of Spunlogic's events, please contact Tony Kinard at tony.kinard@spunlogic.com.

About Spunlogic

Spunlogic (http://www.spunlogic.com), formed in 1998, is an award-winning interactive marketing and technology company that uses an in-depth understanding of online behavior to help companies attract, convert and retain customers. The company, which provides a full range of solutions including online behavior strategy, interactive design, web development, email marketing, online advertising and e-commerce applications, boasts a roster of both local and national clients including the Atlanta Convention & Visitors’ Bureau, Dirt Devil, Georgia Pacific (NYSE: GP), The Honey Baked Ham Company, Penske Truck Rental and The Weather Channel.

To learn more about Spunlogic’s capabilities, contact Spunlogic at sales@spunlogic.com or call 404.806.6970.

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Jeff Hilimire