Director Alex Merkin of Fivelion Productions in NYC Shooting Hip Hop Music Videos.

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Fivelion Productions director Alex Merkin has just wrapped music videos for two up-and-coming new rappers that are quickly becoming the "Nelly's" of their cities. Gritty rapper "Word" from Baltimore and poppin'n'lockin "Lil Peedy" from Charlotte.

Music video producer Gary Gimelfarb says, "Director Alex Merkin is the next big thing in music videos." He is currently in postproduction for two rap videos with many more to come. "Actin Up" is the first single from Baltimore rapper "Word" currently with Under Pressure Entertainment management. This high-energy video will unmistakably illustrate the intimidating neighborhood that he is from and the people that he associates with on a daily basis. The video features Ruff Ryders star Drag-on. The second video "Poppin'n'lockin" from pint size Charlotte rapper Lil Peedy (Splash Entertainment management) is full of southern crunk, from the classic cars and the gorgeous females to the catchy hook. The video is sure to be a hit. Both of the rappers have the local success of their respective cities and both hope to achieve the level of success that Hip Hop star Nelly has in terms of worldwide record sales. You can find more info on Fivelion Productions or request a copy of both videos from

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Gary G.