Media habits are changing. Increasingly, consumers want short format, actively engaging entertainment
San Francisco, CA (PRWEB) December 14, 2004
AtomShockwave Corp., a leader in the online game and online film industries, today announced that Lee Uniacke has joined the company as Vice President, Advertising Sales. Uniacke, a 14-year veteran at Ziff Davis Media, is tapped to guide and grow the companyÂs advertising strategy for its leading entertainment web sites, Shockwave.com and AtomFilms.com.
A pioneer and leader in broadband advertising and branded entertainment, the company has recently partnered on integrated marketing programs with clients including HP, Dodge Dakota, LG Phones, Nissan, Ford, Sony, RadioShack Corp. and Coca-Cola. Based in San Francisco, AtomShockwave also has sales offices in New York and Chicago.
"Media habits are changing. Increasingly, consumers want short format, actively engaging entertainment," stated Uniacke. ÂThe cutting-edge content and large audiences at both Shockwave.com and AtomFilms provide marketers with the perfect combination of reach, consumer engagement attention and targeted demographics. The ability to seamlessly integrate marketing messages into our content also provides an incredible environment for advertisers to build their brands."
As Group Publisher of the Ziff Davis Media Game Group, Uniacke oversaw the sales and marketing operations of Electronic Gaming Monthly, Official U.S. PlayStation Magazine, Computer Gaming World, GMR, and Xbox Nation. Under his leadership, the Ziff Davis Media Game Group reached more than 8 million interactive gamers each month and held the number one market share position in the game publishing industry. During LeeÂs tenure at Ziff Davis Media, he held sales, marketing, and management positions on several of the companyÂs leading publications.
"Lee's publishing experience, knowledge of the entertainment industry and insights into consumer behavior make him a valuable asset to our company," stated Mika Salmi, AtomShockwave CEO. "His success at Ziff Davis demonstrates that he delivers results to advertisers and is a true innovator. WeÂre happy to have him!"
A marketer and distributor of digital entertainment, AtomShockwave Corp. was formed by the 2001 merger of Internet pioneers Shockwave.com and AtomFilms. These powerful brands remain the company's consumer flagships today. Shockwave.com is the worldÂs leading destination for interactive entertainment, offering a broad selection of games that attract players of all ages. AtomFilms is where the Web goes to watch movies, providing on-demand viewing of over 1,500 world-class film and animation titles ranging from 1 to 30 minutes in length. The company operates on an innovative, multi-tiered business model featuring advertising, sponsorship, e-commerce, subscription, and distribution revenue streams. Collectively, more than 20 million entertainment fans visit the AtomShockwave sites each month.