What a great Christmas present to be featured in the winning video!
San Francisco, CA (PRWEB) December 14, 2004
Shockwave.com Â, the WebÂs leading destination for interactive entertainment, today announced the winners of the HP Music Video Awards. This fall, the contest challenged up-and-coming filmmakers to film original music videos for one of five songs from bands that were featured on the Warped Tour. The contest received hundreds of submissions from across the country as entrants competed for a rare shot at the spotlight Â and the grand prize of $15,000.
Today, Shockwave.com Â and HP are awarding the Grand Prize to Michael Estrella for his surreal, painstakingly shot video for the song "I am Crushed," by The Vandals. EstrellaÂs winning submission and two contest runners-up are now available for online viewing at: http://hpmusic.shockwave.com
HP Music Video Award Winners:
Â· Grand Prize ($15,000): Michael Estrella for The Vandals' "I am Crushed"
Â· First Place ($5,000): Eric Lee and Sam J. Stanton for SugarcultÂs, "Memory"
Â· Second Place ($5,000): Michael Horowitz and Gareth Smith for SugarcultÂs "Memory"
"What a great Christmas present to be featured in the winning video!," said Joe Escalante of the Vandals. "It's fantastic to see companies like HP and Shockwave.com give opportunities for our fans to get involved in our music. They really did an unbelievable job."
For Shockwave.com, the HP Music Video Awards are the latest in a long line of successful branded-entertainment programs that achieve the marketing goals of their sponsors while providing large online audiences with pure entertainment. Just last month, its immensely popular Radio Shack-branded racing game, "ZipZaps Special Edition," was nominated as Advergame of the Year by Billboard.
"The HP Music Video Awards provided a fantastic career opportunity to filmmakers, and brought incredible new content for our online audience," said Mika Salmi, CEO of Shockwave.com parent AtomShockwave Corp. "We thank HP for its generous support."
"Shockwave.com Â has a track record of innovative brand entertainment programs, and this one is no exception," said Mary Bermel, Sr. Manager, Global Brand Advertising at HP. "We are very pleased with the results of the HP Music Video awardsÂproof of creativity enabled by technology that is increasingly digital and personal."
The winning videos have already attracted notice within the music industry.
"Wow! It's amazing that these videos were created by up-and-coming producers rather than veteran directors!" said Kevin Lyman, Warped Tour. "Shockwave.com Â and HP Music have created a hip and original program that brings cutting-edge filmmaking talent together with cutting edge bands."
About Shockwave.com Â
Shockwave.com Â is the worldÂs leading destination for interactive entertainment, serving a large and loyal audience since 1998. The award-winning Shockwave.com Â Web site (http://www.shockwave.com) attracts millions of players of all ages with a broad selection of entertainment - action-packed arcade-style games, jigsaws and puzzle games, creativity software titles, multiplayer games, and more. Originally founded as a division of Macromedia Inc, Shockwave.com Â is a service of San Francisco-based AtomShockwave Corp. For more information, please visit http://www.shockwave.com and http://www.atomshockwave.com.
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