Miami, FL (PRWEB) December 13, 2004
For the average working American, globalization represents layoffs and the loss of security. But for business owners, particularly new ones, globalization is an enormous opportunity. As author and veteran business consultant Rohan Hall writes in his new book, Stop Working! (ISBN 0972918736, Eye Contact Media, Inc., http://www.eyecontactmedia.com/), it is now possible for small and mid-size businesses to compete successfully and win against global corporations-and Stop Working! tells exactly how.
Peppered with real-life examples of businesses that leveraged strategic partnerships to become agile organizations, Stop Working! is a step-by-step guide to growing a business that operates globally, but without the expense of in-house manufacturing, distribution, sales, or marketing functions-or even employees. The author uses Microsoft, Harpo Productions, Inc. and even his own businesses as informal case studies to illustrate the point that successful companies focus on what they do best with a minimal investment of money and time, then rely on carefully cultivated partnerships to handle other business functions and penetrate new markets.
While the strategies laid out in Stop Working! will enable small business owners to generate enough ongoing cash flow to stop working and become independently wealthy, Hall cautions that his is not a get-rich-quick manual.
"This is not about getting wealthy overnight," explained Hall, owner and CEO of vConcepts, Inc. and Eye Contact Media, Inc. "This is about building a business. The end goal is to create an agile business structure to create passive income. The business owner can then focus on enjoying life without having to work more than a few minutes per week on the management of the business."
Hall's advice is solid, say business experts. Global business leaders at multinational companies, including Microsoft Corporation, Nike, Inc. and American Express Company, have given Stop Working! high marks for its clarity and conciseness.
"I would advise my friends to buy Stop Working! and read it," stated
Gerard Paulin, Nike Europe, Middle East & Africa Global Manager.
"Simple recipe, clear steps, real life examples, everything you need to take the next step in starting and building your own business."
Eye Contact Media, Inc.
Tel: (775) 354-0197
Fax: (775) 201-7823
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