Watch Out for Baby Modeling Agencies Who Promise too Much, too Soon

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Seasoned Veterans Warning Newcomers of Prevalence of Baby Model Scams!

Rich and Debi Schefren want other moms and dads to know what they’re getting into when they set out to launch their child’s modeling career. The Schefren’s launched in an effort to educate parents about the realities of raising a pint-sized supermodel.

Their daughter, Ava, was on the cover of Parents Magazine – a highly coveted spot in the baby modeling industry. “We had to start from scratch,” says Debi. “There were a lot of fraudulent companies trying to take advantage of us, but we were very thorough in our quest to launch Ava’s modeling career.”

“Contrary to popular belief, it doesn’t cost a lot to get started,” claims Rich. “You can have a flawless portfolio and sign on with a reputable agency without breaking the bank.” One thing the Schefrens want newcomers to know is that you won’t find many people willing to help the competition.

“The baby modeling world is very competitive,” says Debi. “But since Ava is already established and has modeled for Ralph Lauren, Saks Fifth Avenue, and Macy’s (to name a few), we don’t mind exposing the industry in the hope that it sheds some light on some of the more unethical practices that take place.” The scams that exist aren’t just about the money, either. Rich and Debi teach parents how to safeguard baby models from being overworked and underpaid, and from being used in an exploitative fashion.

“Parents need to know their rights so that they’re not intimidated when and if their baby does land a modeling job,” warns Rich. “It may seem like a piece of cake, but modeling – especially for little kids – can be hard work, so you have to know when to step in and protect your child.”

The Schefren family is a strong advocate of many parenting issues. Since launching, they’ve also introduced a line of informational products that can be found at, For more information, call 1-954-429-3114 or visit

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Richard Schefren
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