(PRWEB) December 16, 2004
Scala Inc. (http://www.scala.com), the leading provider of digital signage control software, today announced the installation of InfoChannelÂ® as the companyÂs digital signage software solution throughout Croatia.
As a company continually introducing new technologies, T-Mobile recognizes all the advantages of Scala InfoChannelÂ® and has installed it in it's subsidiaries throughout Croatia including: Zagreb, Split, Rijeka and Osijek.
By this action, T-Mobile seeks to improve communications with their present and future customers by giving them all the information about new products/services at the right time and at the right place.
ÂSimple, quick and effective communications through digital signage and easy-to-use dynamic communication through interactive keyboards are the two main effects of Scala InfoChannelÂ® projectÂ, explains Mike Fabian, vice president operations EMEA for Scala. ÂInteractive communication is available 24/7 to all people who want to be informed about new products/services or other information regarding T-MobileÂ.
T-Mobile in collaboration with their advertising agency and POS Marketing, Scala's Croatian reseller, creates the T-mobile content, including every brand of mobile phones offered by T-Mobile (Nokia, Siemens, Samsung, etc).
InfoChannelÂ® Designer3 is used for creating the content by combining text, graphics, video and sound and is published into the InfoChannelÂ® Network distributing content to 12 InfoChannelÂ® Players in T-Mobile subsidiaries. Content is distributed through ADSL and viewed on 22 - 42Â Fujitsu Plasma Screens at 6 T-Mobile subsidiaries in Croatia.
Each InfoChannelÂ® Player is placed in one subsidiary and displays special offers of mobile phones or new T-Mobile services.
In addition to digital signage, 6 subsidiaries in the network, provide interactive communication with strategically placed keyboards and is used to communicate with customers 24/7.
About Scala, Inc.
Scala, Inc. (http://www.scala.com) pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania, with operations in California, the UK, Germany, The Netherlands, Norway and Japan. As flat panel and networking technologies catch up with Scala's vision, Scala finds itself with over a 15-year head start, helping it to win some of the largest digital signage engagements and most respectable partners in the industry. Companies that are standardizing their digital signage equipment on the Scala InfoChannelÂ® 3 platform include Tesco, Best Buy, T-Mobile, ShopRite, ASDA (Wal*Mart UK), Virgin MegaStore, Bloomberg, Kiwi, Azizia-Panda Supermarket, McKee Foods, Burger King, Muvico, Warner Brothers Movie World, RaboBank, Nedbank, Santiago Airport, Dubai Airport. A network of over 250 Value Added Resellers across the globe offer Scala InfoChannelÂ® solutions, and constitute our sales and support force that extends to every continent but Antarctica.
Richard F. Trask
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