Media Kitty Launches Unique Two-Way News Service for Journalists and Tourism Professionals Worldwide

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Journalists Say Media Kitty Delivers - In Just Three Clicks - the Most Effective Tools and Services for Travel and Lifestyle Media Relations

Media Kitty premieres new services for the media and tourism marketing community worldwide today. This innovative network has one purpose - to help journalists and travel and lifestyle professionals do business faster and more effectively.

The service is free for journalists and supported by travel and lifestyle marketing subscribers and advertisers.

Free for Journalists

Media Kitty enables journalists to more easily find, research and review international travel and lifestyle destinations, products and services any time of day by logging onto its fast growing Internet site to post their requests, update their profiles and view offers from tourism marketers and fellow journalists.

"Media Kitty is the cat's meow for a dogged journalist looking for great story ideas. I average at least two leads a week from it and have made great contacts with some of the best PR names in the business," says popular culture journalist David Moye.

"Since subscribing to Media Kitty I've given up the need to cat around looking for good travel industry info. It's all here in one tidy, trippy package, warm and fuzzy. It roars with all the relevant intelligence needed, and is a fun frolic to read as well. Can't keep my paws off it," says renowned travel journalist Richard Bangs.

Vital for Tourism Professionals Media Kitty makes travel media relations more personal, interactive and effective for subscribers who work for such organizations as Tourism Vancouver, Utah Travel Council, Tamara Wilson Public Relations, Ruder Finn and more.

New service levels announced today include:

  • Wild Cat (unlimited access to Media Kitty's online resources)
  • Fat Cat (custom media relations services)
  • Curious Cat (limited site access)
  • Scaredy Cat (a weeklong trial of the Media Kitty Wild Cat offer)

The introduction of these new services comes at a time when journalists are bombarded with news releases via email and when tourism marketing budgets are pulled thin.

"There's an inner circle in the world of tourism public relations and journalism professionals who are using the Internet to maintain their edge and work more effectively," says Heather Kirk, president of Media Kitty.

"Our core group of nearly 3,000 media and communications professionals from around the world are meeting online, sharing news and story ideas, trip and review opportunities, jobs, contacts and more with Media Kitty. We recently hosted some exceptional networking events and some Media Kitty exclusive familiarization trips to further strengthen our professional's community. We see this network of top editors, writers, photographers and public relations professionals from specialist agencies and tourism marketing companies around the world growing to as many as 10,000 in 2005."

Each subscriber "contributes to the kitty" - whether it is a news release, media invitation, event details or other posting - and each takes something away. Tourism companies interested in hosting a meeting for Media Kitty travel journalists or wanting to learn more about the service should email or call 866 45 kitty.

"This type of two-way, market focused and personalized networking is a trend for specialty businesses that operate in global markets," says Kirk. "The Internet has proven itself to be the perfect tool for global marketing niches like tourism.

"Tourism professionals can quickly and easily promote their own businesses, but they need to take a fresh look at what tools are available," says Kirk, founder of the innovative business exchange.

Kirk began her quest to simplify international media relations and afford journalists and marketing professionals to more time to enjoy their work in 2001 when a prototype of Media Kitty was unleashed at the Society of American Travel Writers conference in Bermuda. Since then, Media Kitty has won two website design awards, received numerous accolades from journalists and PR members, and is a featured case study in a book scheduled for spring 2005 release about blogs for business.

Travel information innovator, Media Kitty is a privately held company based in Las Vegas, Nevada.

Media Contact:

Laura Serena

T 702 792 7419


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Laura Serena
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