Juxta Digital Provides a Twenty-First Century Website for the Paris Review

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Juxta Digital, a new-media consultancy specializing in publishing, education, and entertainment, announced today the re-launch of The Paris Review website

Juxta Digital, a new-media consultancy specializing in publishing, education, and entertainment, announced today the re-launch of The Paris Review website (http://www.parisreview.org), which Juxta recently integrated with its Web content management system, Synopsa.

The Paris Review, one of the oldest and most respected literary journals in the world, was founded in 1953 by George Plimpton, Harold L.Humes, and Peter Matthiessen, and since that time has introduced the first published writings by some of the most important authors of the Twentieth Century, including Jack Kerouac, Adrienne Rich, Philip Roth, V.S. Naipaul, and T. Coraghessan Boyle.

Juxta Digital combined an original design for the website (provided by Winterhouse Studio) with The Paris Review's unique content, to create a truly innovative and enticingly interactive presentation of content by literary giants from the last fifty years.

The Paris Review's founding mission was not just to publish great works of literature, but to provide the public – and potential writers – with in-depth interviews from literary masters. With the new website, those interviews have finally been collected into an online archive called The DNA of Literature. The extensive collection includes published interviews with Truman Capote, William Faulkner, Ernest Hemingway, E.M. Forster, T.S. Eliot, Dorothy Parker, and hundreds more (the release schedule for PDFs being posted over the next few months is available on the website). Synopsa's publishing features allows The Paris Review editors to automatically feature selected interviews on the homepage while continuing to update and enhance the archive.

Additionally, the site provides an audio archive of secure, audio interviews with featured writers such as Paul Auster, Hunter S. Thompson, and E.L. Doctorow, as well as another area devoted to artwork and prints by painters such as Keith Haring and Willem de Kooning.

Juxta Digital's Synopsa content management system also allows The Paris Review to update new issues and searchable content on the site whenever a new print issue is released, keep up-to-date information on authors, create an automatic table of contents for each issue, manage online publishing rights for content, publish and randomly rotate special content on the homepage, and allow users to create printable versions of pages as well as e-mail pages to friends. Synopsa also provides a complete e-commerce solution, including a shopping cart, as well as the ability to take donations and sell subscriptions and back issues.

Synopsa also lets The Paris Review use the internet to stay in contact with and market to its readers. The newsletter manager portion of Synopsa allows The Paris Review editors to create segmented marketing lists and send out targeted HTML newsletters to users on each of its lists, and review critical e-mail metrics.

About Juxta Digital

Juxta Digital is the professional services division of Juxta Media LLC, a privately held company with offices at 347 W. 36th St, 8th Floor, New York, NY 10018. Juxta Digital helps both domestic and international companies extend their brand and their information systems interactively, and offers strategic planning, interface and information design, and custom development and software for web, wireless, desktop, and other new media. Juxta also licenses its web content management system, Synopsa, to corporations, publishers, non-profits, and universities. Clients include The Academy of American Poets, the BBC, Court TV, Chelsea Piers, Columbia University School of Continuing Education, Financial Times, Logicworks, Jim Henson Company, Kaye Insurance, St. Joseph's College New York, and others.

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Martin Schecter




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