Seattle, WA (PRWEB) December 15, 2004 -
BidClix, a leading contextual advertising network and technology services provider, announced today that is has entered into a licensing agreement with Bell Canada, operator of Sympatico.MSN.ca, the leading web portal in the Canadian market operated jointly with MSN Canada (http://www.sympatico.msn.ca).
Under the terms of the agreement, Bell Canada will license BidClixÂs ActiveMarket technology to launch a Canadian advertising marketplace. ActiveMarket is a self-serve platform for the sale, account management, delivery, and optimization of online advertising. Advertisers create their own accounts, manage their own campaigns and compete for publishers inventory in a competitive bidding environment.
ActiveMarket technology enables the efficient management of relationships with thousands of small business advertisers. In automating the sales and account management process, publishers benefit from greater efficiency and lower costs, while at the same time, generating more demand for their inventory, securing higher prices and streamlining inventory management.
ÂBidClix is delighted to provide Bell Canada with our ActiveMarket technology to help them improve advertising inventory management, better serve small and medium sized online advertisers, and increase revenue by leveraging their strong brandsÂ said Paul Needham, President of BidClix.
BidClixÂs ActiveMarket solution enables premium publishers, content portals, ad networks and ISPs to operate their own contextual advertising marketplace, under their own brand, with their own advertisers, and their own pricing strategy.
BidClix provides advertising campaign management and technology solutions to website publishers and online advertisers. The BidClix Advertising Marketplace is an online advertising network with over 5,200 registered publishers and 10,400 registered advertisers. BidClix serves approximately 1.1 billion ads per month, reaching an estimated 25 million individual consumers in the US and international markets.
Paul Needham, President
Telephone: (206) 686-2802
1137 9th Ave. West
Seattle, WA 98119
BidClix Canada Inc.
1505 West 2nd Avenue, Suite 302
Vancouver, BC V6H 3Y4
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