Pat Garrett Sickafus Sheepskins Receives 300% Increase in Revenue Through Website Redesign by NetMediaZone

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Website redesign invigorates sheepskin coat sales just in time for cold weather. - Web design is no longer the domain of the techno-geek; the customerÂ?s focus must be on the browsing and buying experience if profits are to be attained.

Website redesign invigorates sheepskin coat sales just in time for cold weather. Pat Garrett’s Sickafus Sheepskin shop had been online for five years puttering along with middling sales. Dissatisfied with the pace, Pat Garrett hired NetMediaZone, Inc., a Pennsylvania based web design firm, and author of over 100 ecommerce sites along with hundreds of other traditional sites. As a result, after just two months of online presence with their new site, Sickafus Sheepskins is experiencing a threefold increase in daily website sales.

Says Tim Neuenhaus, President and founder of NetMediaZone, Inc., "I find it extremely common for business owners with websites to not treat their website as their store front. If your goal is to get people to buy your products, you must build your site with the same care you would a physical store. Website design is no longer the domain of the techno-geek; the customer’s focus must be on the browsing and buying experience if profits are to be attained. With the Sickafus Sheepskins website, 2 big benefits we designed in made it easier for the shopper to navigate and added the ability to sell custom fit coats and jackets and all their products directly online."

Pat Garrett’s Sickafus Sheepskin shop has been augmenting its real world store in Strausstown, PA with website sales since 1999. Since then its sales have been steadily but also slowly growing. Pat Garrett’s research into his market convinced him that greater sales were achievable if his website were redesigned. He chose NetMediaZone because of their extensive experience with ecommerce sites after talking to several other satisfied retailer customers who experienced large sales growth on their own sites after similar redesigns. Says Pat, “Everyone and their brother professes to build websites these days. I wanted someone who could drive customers to my site and help them buy.”

Pat goes on to say, “With our core being custom fit shearling coats and the wide variety of sizes, colors and articles we offer, extreme care was required to make sure customers could browse casually, then quickly select, define and purchase once they were ready. A good website these days must provide a buying experience backed up by real world delivery.” Sickafus Sheepskins, located in Strausstown, PA, has been in operation since 1966.

Beginning in 1995, NetMediaZone’s first commercial website was Craft-Maid Kitchens. Craft-Maid remains a current client and credits their NetMediaZone-developed site with driving their company from regional to national presence. Since then, NetMediaZone has completed several hundred website designs and redesigns. E-Commerce store-front sites represent only a small fraction of the total commercial websites developed which include sales lead brochure sites, healthcare services sites, and industrial manufacturing sites. NetMediaZone, Inc., a Pennsylvania based web design firm, has recently been granted the prestigious designation of Certified Development Partner by Miva Corporation. Miva merchant software used for online store fronts, shopping carts, and purchasing is used on a network of hundreds of hosting partners and business portals.

NetMediaZone, Inc. is located at 817 Blue Gate Lane, Sinking Spring, PA. For more information, call 610.796.3152 or by Fax at 610.796.4926 or by email to info@netmediazone.com. Their website is http://www.netmediazone.com where a small portion of their website portfolio can be viewed.

Pat Garrett’s Sickafus Sheepskins is located at Route 78, Exit 19 Strausstown, PA 19559. For more information, call 610-488-1782 or by Fax at 610-488-1576 or by email to pat@patgarrett.com. Their website is http://www.sheepskinsusa.com where their virtual store may be browsed and you can do everything but smell the leather.

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Tim Neuenhaus
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