New York, NY (PRWEB) December 17, 2004
Wayne Porter, Editor of event sponsor ReveNews.com concurs, ÂI believe affiliate managers need formal education to work through a variety of complex issues with their affiliate programs.Â
There is a strong need for affiliate manager training. Affiliates are not happy with most affiliate programs, which are largely staffed by Âunresponsive, uninterested, and uninformed program managers,Â according to the AffStat 2004 Report (http://www.affstat.com).
While affiliate marketing is still a relatively new channel in online marketing, the majority of big players in e-commerce understand the power of affiliate programs, as evidenced by the preponderance of affiliates programs in the Internet Retailer Top 300 Retail Web Sites (http://www.internetretailer.com/top300/top300sheet.htm).
Two affiliate managers who have been involved in the affiliate marketing space since the 1990s, Beth Kirsch and Shawn Collins, have recognized the need for education among affiliate managers.
They are running the second Affiliate Manager Boot Camp over the weekend of February 26Â27 in the Pocono Mountains (Bushkill, PA).
ÂThe purpose of Affiliate Manager Boot Camp is to provide an intensive workshop for a maximum of ten affiliate managers,Â according to organizer, Beth Kirsch. ÂWe will be providing them with a personalized experience that will positively affect their affiliate program and their bottom line. The first Boot Camp was great and we have improved our curriculum this time around.Â
The Boot Camp spans two days and will consist of content sessions on a variety of topics, breakout discussions, Q&A, informal networking, and one-on-one assistance for optimizing affiliate programs.
The cost to attend Affiliate Manager Boot Camp will be $1,000 and includes:
- Registration and materials
- Lunch and Dinner on November 6
- Breakfast and Lunch on November 7
- Free Wi-Fi access
- Energy food and drinks available all the time
- Participation in a private affiliate manager forum with attendees and organizers after the Boot Camp
- Creation of a personalized action plan
Attendees will be able to take advantage of a group rate at the Tamiment Resort Â http://www.tamiment.com Â where they can enjoy the amenities of this beautiful 2,200 acre Pocono Resort in their downtime. Recreational activities include a 90 acre scenic lake, indoor pool, indoor sports complex (featuring fitness room, tennis, racquetball, and sauna), and snow tubing. Plus, the facility is a short ride from the Shawnee Mountain Ski Area.
ÂThe Affiliate Manager Boot Camp will basically be MTVÂs Real World meets affiliate marketing. WeÂre bringing together a diverse group of affiliate managers to work and learn together,Â commented organizer, Shawn Collins. ÂWe were excited to see the program work the first time, and this time around, we plan to use our learnings to build an event stronger agenda.Â
The curriculum for the event will cover issues such as affiliate recruiting techniques, standing out from the crowded field of affiliate programs, writing effective affiliate communications, and avoiding pitfalls.
Feedback from participants from the first Boot Camp was overwhelmingly positive. Below are some of the comments:
I really enjoyed the chance to interact with the other AM's in attendance--the advantage of having such a small group. The food was great; Shawn's house is fantastic.
- Amanda Moralis, Affiliate Marketer, The Eastwood Company
What an awesome experience! Shawn and Beth were great, I had a million questions going into this, they patiently and in great detail answered each one. I would highly recommend it to anyone interested. We had the opportunity to build close relationships with everyone there and create an "Affiliate Manager Team" that we can depend on in the future. Kudos to Shawn and Beth - excellent job!
- Amy Rodriguez, Affiliate Manager, CARFAX
The Boot Camp was just what my program needed. I learned what my program should have to be successful. I found learning about the different types of affiliates especially useful in realizing where I should spend my time recruiting. Overall, I feel like I have a better understanding of what my affiliates what from me, and I learned how to provide it for them.
- Brock Hadley, Affiliate Manager, US Institute of Languages
I really enjoyed meeting everyone and being able to bounce ideas off of each other. I found that everyone contributed and made it easier to grasp concepts from many different angles.
- Monica Holton, Affiliate Manager, Aluria Software
More information about the Affiliate Manager Boot Camp can be found at: http://www.affiliatemanagerbootcamp.com/
About Shawn Collins Consulting
Shawn is experienced with the interfaces of all of the affiliate solution providers, having been an affiliate since 1997, and an affiliate manager since 1998. When you outsource your affiliate program management to Shawn Collins Consulting, Shawn will personally maintain the relationship with the affiliates. The communications, customer service, and all other interactions with affiliates will never be delegated. As Director of Affiliate Marketing for ClubMom, where he launched the affiliate program in March 2000, he's built one of the premier per lead affiliate programs. In this role at ClubMom, he was also a 'super affiliate' as we handled more than 120 affiliate relationships with brands such as Barnes & Noble.com, Dell, and the Gap. His book, "Successful Affiliate Marketing for Merchants" is the best selling book in the space, and it is considered to be required reading by affiliate managers.
Chief Executive Officer
Shawn Collins Consulting
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