American Express Executive To Discuss Power Of Membership Rewards For Building Loyalty On Marketing Radio Show December 21
Innovative ideas and tips for building effective customer loyalty programs will be focus of Big Business Marketing for Small Business Budgets show on Business America Radio Network
(PRWEB) December 17, 2004 -- American Express Membership Rewards General Manager, Ralph Andretta, will discuss some of the leading practices behind one of todays most successful customer loyalty programs, on Tuesday, December 21, 2004 at 2 PM Eastern on the Business America Radio Network (http://www.business.voiceamerica.com/). He will be the featured guest on Big Business Marketing for Small Business Budgets, hosted by author and marketing consultant, Jeanette McMurtry and business and leadership consultant, John Cooper.
Andretta will share with listeners some of the techniques that have made Membership Rewards one of the fastest growing customer loyalty programs worldwide, and discuss how businesses of any type can create a meaningful loyalty program.
Membership Rewards is the largest credit card-based rewards program. Through the Membership Rewards program, American Express has not only enhanced customer loyalty, but has also increased customer spending by as much as five times compared to Card members not enrolled in a rewards program, and attrition rates are among the lowest in the industry.
Rewarding customers is a critical strategy for any business today," said McMurtry, author and host of Big Business Marketing for Small Business Budgets. However, to effectively build loyalty and revenue, reward programs must be carefully structured to reflect direct value and relevancy. American Express Membership Rewards is a great example, and we are pleased to have Mr. Andretta discuss this program on our show."
Big Business Marketing for Small Business Budgets is based upon the book of the same title by co-host Jeanette McMurtry. The show is hosted by McMurtry and marketing/leadership expert, John Cooper every Tuesday from 2 PM – 3 PM Eastern.
To access the show, listeners need to log on to http://www.business.voiceamerica.com/ Listeners with questions, comments or opinions are encouraged to call in live, toll-free at 1-866-233-7861.
Each week John and Jeanette will keep listeners up to date on the newest methods for creating passionate, loyal customers, and a culture that brings customers back for life. During the first segment of each show, listeners will learn leading practices for growing their businesses followed by informative case studies and discussions with various marketing experts.
More information about the program, future guests, and each host can be found at http://www.mcmurtrygroup.com/ and http://www.westernwaysmarketing.com/, or http://www.business.voiceamerica.com/
About The McMurtry Group
The McMurtry Group is a full-service marketing agency located in Colorados Vail
Valley, specializing in helping businesses of all sizes gain a competitive edge through affordable
and innovative strategies for capturing customers lifetime value. Client services include
strategic planning, public relations, direct marketing, graphic design, web site development, and
advertising. Principal, Jeanette McMurtry, is the author of Big Business Marketing for Small
Business Budgets" (McGraw-Hill 2003), talk show host, and presents frequently at national
conferences. For more information, please visit http://www.mcmurtrygroup.com/ or call 970.328.5625.
About Western Ways Marketing
Western Ways Marketing, based in Grand Junction, Colorado, shares leading practices in marketing and leadership for businesses of all types. Principal John Cooper frequently presents at national conferences and conducts leadership training as well as marketing consulting. His strategies use the power of human emotions to develop an emotional bridge with his clients customers, leading to superior ROE and lifetime customer loyalty. The results of his work have been profiled on ABC World News Tonight with Peter Jennings. He can be contacted via http://www.westernwaysmarketing.com/ or 970.255.8289.
About SurfNet Media Group, Inc.
SurfNet Media Group (http://www.surfnetmedia.com/) (SFNM:OTCBB) is an Internet digital entertainment media company producing and broadcasting live and on-demand talk radio content streamed globally 24/7. SurfNet produces and broadcasts over 100 programs weekly on its channels, VoiceAmerica Radio (http://www.voiceamerica.com/) and BusinessAmerica Radio (http://www.business.voiceamerica.com/). SurfNets newest channel, VoiceAmerica Health & Wellness Radio (http://www.health.voiceamerica.com/), premiered in November 2004. SurfNet enables sponsors to deliver cost-effective advertising content to targeted audiences.
SurfNet has developed Metaphor Media Display, a proprietary HTML container technology which includes a patent for adding content to websites. Metaphor can deliver rich media content directly to websites, desktops and portable devices in seconds without downloading and instantly modifies from a single control point. SurfNet has applied the Metaphor technology to create a picture within a picture" container that launches to a corner of a viewers screen from a unique icon. Once launched, Metaphor broadcasts live, prerecorded or archived rich media content on top of Windows Media Player, Real Player or any other resident media player.
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