SofTrek Forms Database Marketing Partnership with Grizzard Agency for Use of Popular PledgeMaker Online® Product

In a move that will provide its national roster of nonprofit clients with expanded database management capabilities, the Grizzard Agency has announced a strategic marketing partnership with Buffalo-based software specialist,SofTrek Corporation for use of their popular software PledgeMaker.

Amherst, NY (PRWEB) December 22, 2004 -- Amherst, N.Y., based SofTrek Corporation today announced that it will provide Grizzard Agencys national roster of nonprofit clients with expanded database management capabilities through a strategic marketing partnership with SofTrek. The deal makes the leading-edge companys acclaimed PledgeMaker Online product available to Grizzard clients as part of a continuous focus on enhancing client fundraising tools, information management and analytics.

This is a significant move for the well-established Atlanta-based direct marketing firm, which has traditionally marketed its own proprietary database management product. However, after a comprehensive capabilities review and analysis, including extensive feedback and comments from clients, Grizzard has aligned resources and key database initiatives to focus on delivering faster, more robust value-added fundraising management.

Grizzard chose PledgeMaker Online, a fully integrated, turnkey solution that helps charities with a multitude of management functions including: tracking of major gifts, planned giving, and volunteers; committee and events management; and electronic funds transfer. Users can access the Oracle-based system from anywhere via the Internet.

A key feature of the PledgeMaker system is that it gives charities the flexibility to choose which parts of the fundraising management process they wish to manage and those that are best left in the hands of the agency," said SofTrek president Dave Spacone. This enables a company like Grizzard to concentrate more intensely on critical decision variables such as campaign analysis, donor giving behavior, strategy, creative and other forms of customized donor outreach."

Our decision to embrace PledgeMaker Online really comes down to comparative advantage," said Grizzard CEO Chip Grizzard. We are a direct response marketing agency that prides itself on delivering superior value-added fundraising solutions to our nonprofit clients. By shifting responsibilities for software design and engineering to a company that specializes in that arena, we can more sharply focus our knowledge-based skills in building our clients revenue bases."

SofTrek President, David Spacone continued, Grizzards reputation for integrity, quality and client-first thinking fits nicely with our core values. Were delighted to partner with them in helping charities more cost-effectively manage their fundraising programs."

For more information about SofTrek's PledgeMaker system, log onto http://www.pledgemaker.com/.

For more information about Grizzards direct marketing services for fund raising, visit http://nonprofit.grizzard.com/.

Media Contact:
Robert Bellitto
SofTrek Corporation
Office (800) 442-9211, Ext. 108
Cell Phone (716) 570-3829

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