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Rethinking Search Engine Optimization
A special report by AdXChange reveals the erratic nature of the major algorithmic search engines and what SMBs are doing about it.
(PRWEB) December 22, 2004 -- The search algorithms of Google, Yahoo and Beta MSN are in a constant state of flux. Keeping abreast of these changes is essential in the extremely competitive world of search engine marketing and optimization. But more and more, small and medium sized websites are outsourcing their organic search result positioning to SEO and SEM firms that only charge for the quality organic SE traffic they deliver to their clients.
A special SEM report released by AdXChange.com reveals that the major search engines are becoming increasingly sensitive about who they display at the tops of search return lists. New variables are continually added to the already ephemeral standard rendering Webmasters and professional SEOs alike confused and exasperated even while they make dramatic changes to their websites and their clients websites.
While Web page titles, descriptions, keywords and textual copy are still an important influence in SERPs, they don't appear to have nearly the influence they had just one year ago states the report. As SEO and SEM become increasingly complex, many online SMBs are turning to expert optimizers who are charging only for the results they produce and in many cases only for the sales they deliver.
Companies such as www.SpiderBait.com provide pay per click organic traffic and pay per sale organic traffic. The difference with companies such as SpiderBait is that the client is only charged once a qualified visitor is pre-qualified and redirected to their website. "By removing the intensive time pressures involved with SEO, and ensuring that our clients' promotional investment remains viable, we charge only for the results we produce," said Dante Monteverde, SpiderBait Chief Optimizer.
While many SMBs have given up completely or turned to pay per click search engines such as Overture, Google Adwords, Findwhat and 7Search, the report reveals that the majority of people responsible for the promotion of websites prefer traffic generated from organic listing search engines.
About Adxchange.com
Adxchange is one online property in a family of over 1300 web sites providing advertisers, publishers and webmasters valuable Internet resources. For information, please visit http://AdXChange.com.
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