Imperial Optical Launches “I Care About Eyecare” Contact Lens Rebate Program

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Imperial Optical, Inc., the leading independent contact lens distributor in North America, launches its “I Care About Eyecare” contact lens rebate program. As part of Imperial Optical’s “I Care About Eyecare” campaign, contact lens wearers who have their eyecare professional order their 1-year supply of contact lenses from Imperial Optical will qualify for a $20 mail-in rebate from Imperial Optical. This rebate is in addition to any other manufacturer-sponsored rebate programs.

Imperial Optical’s “I Care About Eyecare” campaign is designed to offer contact lens wearers a financial incentive to reward them for making a commitment to their vision health. Contact lens wearers that are interested in participating in the “I Care About Eyecare” $20 contact lens rebate campaign can visit Imperial Optical’s website (https://www.imperialoptical.com/icaec.aspx) and complete a short registration form to request a rebate certificate. Imperial Optical will make this rebate program available through February 28, 2005.

David Pearce, Imperial Optical’s Marketing Manager said, “We are proud to launch our “I Care About Eyecare” campaign. We see this as an opportunity to promote the safe and healthy use of contact lenses. Our goal is to raise consumer awareness about the importance of following a prescribed contact lens wearing regimen.”

Pearce added, “It is not uncommon for a contact lens wearer to stretch the time a two-week disposable lens is worn to two or three months. By having a 1-year supply at the ready and following the prescribed replacement schedule, contact lens wearers can get the optimum benefits from their lenses while minimizing the potential risks and complications.”

“As we move toward the New Year, we feel this is a great time to let people know they should use their flexible spending accounts (FSA) for eye exams and contact lenses before they lose that money. We also want to make it easier for contact lens wearers to make a New Year’s resolution they can keep (get an annual eye exam and keep their eyes safe and healthy by regularly replacing their contact lenses as prescribed). And finally, we hope that millions of contact lens wearers will make a statement by saying, ‘I care about eyecare’ and reduce the number of preventable complications caused by improper use of contact lenses,” Pearce concluded.

Imperial Optical, Inc., founded in 1989, is the largest independent wholesale contact lens distributor in North America specifically focused on providing eyecare professionals with one-stop access to a superior selection of value-priced, top quality, branded contact lenses and a commitment to customer service known throughout the industry as the “Imperial Advantage.” To learn more about Imperial Optical, Inc., the “Imperial Advantage” or how to become an Imperial Optical Strategic Partner, visit http://www.imperialoptical.com.

Contact: David M. Pearce

Marketing Manager

Imperial Optical, Inc.

1 Lincoln Boulevard

Rouses Point, NY 12979

Phone: 518-297-2511

Fax: 518-297-3709

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