The International Best Seller, Soft Sell, now in its 65th Printing and Fourth Edition was just Released in Russian

Soft Sell is now in thirteen languages. With sales in excess of 500,000 copies worldwide this book is now considered one of the all time best selling sales books in the world.

(PRWEB) December 22, 2004 -- Since its first edition was released in January 1981, this one-of-a-kind outstanding book is still considered a vital sales tool of salespeople regardless of their industry, success or experience.

Soft Sell is a book for anyone and everyone who wants to master the concepts, principles and attitudes necessary for improving their ability to influence others and sell their ideas, their products or services or themselves.

Whether you have been selling for twenty-five years or are just beginning your sales career, sell a high ticket one time product or service, an on-going service or a low cost consumable, earn a six or seven figure income or minimum wage in retail, Soft Sell can make a significant contribution to your future sales success, happiness, and lifestyle.

Soft Sell will help you have a paradigm shift. It will help you identify and amplify sales strengths and eliminate sales weaknesses. It will contribute to your personal relations skills and attitude management. It will help you self-discover blocks that may be sabotaging your continuous sales success.

Veteran sales pros have said for over twenty-five years that this book is must reading. New salespeople have made it their sales bible of techniques, inspiration and practical ideas that they can put to use immediately with guaranteed success.

Norman Vincent Peale over twenty years ago said, This book is must reading."

Charlie 'Tremendous Jones says, In my opinion, Soft Sell is the best book ever written on the art and science of selling." Og Mandio said, I love this books sound principles and practical 'street-wise advice." Soft Sell is a classic and will continue to sell as long as salespeople want to learn to sell professionally and with exceptional results." So said Bill Gove.

Some of the thought-provoking chapters include;
- Attitudes and sales success.
- Relationship selling
- Practical proven prospecting techniques.

Soft Sell has been quoted in over 100 publications since 1981 as the premier source for sound sales ideas and techniques.

Over 500,000 people cant be wrong.

Soft Sell is not just "another sales book." It is a guide to personal freedom, power and lasting sales success.

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