The New Trend: Replacing New Year's Resolutions with Life Purpose

Each New Year's, millions of Americans pledge to change their lives through the traditional New Year's Resolution, only to give up come February. Brad Swift is a man on a mission to change that. How? Through helping people become clear about their life purpose.

(PRWEB) December 27, 2004 -- Brad Swift is a Certified Life on Purpose Coach and Founder and Chief Visionary Officer of the Life on Purpose Institute, an organization dedicated to people clarifying their life purpose and living true to it.

With a strong life purpose as a foundation, individuals have the inspiration, focus, and tools to achieve their goals and realize their dreams. On the other hand, New Year's Resolutions often come from a need to fix something about the person. Being filled with "shoulds," Resolutions have become so ineffective that many people create New Year's Resolutions as a sort of "joke," and the game becomes how quickly they can break them.

"Should-based" resolutions lack the sustaining power of passion-packed projects that people living their life purpose often create as a way to express their purpose.

But with a nation still somber from the after-effects of 9/11, people are looking for more meaning that can enhance their lives. The search for life purpose is fresher and more profound than ever.

"Living on purpose works, because when you know your true purpose, the outer world begins to line up with your intentions because you've aligned with the intentions of the greater forces of the universe," observes Swift, who became a personal life coach over 16 years ago after retiring as a small animal veterinarian.

But living on purpose isn't always easy, contends Swift, in large part because we live in a world without vision and we're often surrounded by people without purpose. Swift calls this "a world off purpose."

The Life on Purpose Institute's mission is to contribute to transforming the world to become "a world on purpose." Utilizing 21st Century technology of the Internet and telecommunications, The Life on Purpose Institute is creating a global community of life purpose coaches with the intention of reaching at least 1% of the world's population.

Along with his business partner and wife, Ann, Swift has reached thousands of people from around the world from the Life on Purpose Institute's headquarters in the Blue Ridge Mountains of North Carolina. There he lives true to his own life purpose -- a life of purposeful, passionate and playful service, mindful abundance balanced with simplicity, and spiritual serenity.

For more information, log onto the web at http://www.lifeonpurpose.com, call (800) 668-0183 or (828) 697-9239, or email bswift@lifeonpurpose.com.

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