Boston, MA (PRWEB) December 23, 2004
Isobar, the global full service digital network created earlier this year by U.K. firm Aegis PLC, today announced it has acquired 100% of iProspect, the OriginalÂ® Search Engine Marketing Firm. The news marks IsobarÂs first acquisition in the U.S. market, and the 7th for Isobar globally in the past six months.
According to a report released by Jupiter Research last month, paid search will continue to outpace the growth of every other area of online advertising, moving from $2.6 billion in 2004, to $5.5 billion in 2009.
ÂThis is a major move in the development of IsobarÂs global vision,Â said Nigel Morris, Worldwide President of Isobar. ÂOur clients now have access to iProspectÂs world class tools, best practices, and outstanding management team. We believe in their philosophy of how search fits within the context of marketing, and look forward to creating the future of digital marketing together.Â
ÂiProspect delivers high impact results to the worldÂs most respected and identifiable brands, from Xerox to John Deere, from Sharp to PeopleSoft,Â said Fredrick Marckini, CEO and founder of iProspect. ÂWe believe that iProspect and search engine marketing fit hand-in-glove with IsobarÂs vision of the future of digital marketing. Most importantly, our new place within the Isobar family will give us global reach and a direct affiliation with some of the worldÂs most talented and innovative digital agencies.Â
ÂThis is a breakthrough moment in our Industry,Â said Sarah Fay, President of Isobar U.S. ÂWe believe that search engine marketing will become a fundamental part of mainstream marketing. It already represents more than 30% of online advertising spend in the U.S, and is a key driver in our IndustryÂs growth. As Isobar builds its offering in the U.S. market, search engine marketing is a natural key focus for us.Â
Isobar Takes Leadership Position In Search Engine Marketing
By bringing together the resources of iProspect and IsobarÂs network of owned agencies including Carat Interactive, Isobar will establish the worldÂs leading search engine marketing operation. Additionally, by extending the iProspect iSEBAÂ search advertising bidding agent across IsobarÂs network of agencies, iProspect and its technology platform will be building the infrastructure for some of the largest paid search advertising spends in the market.
The recent Jupiter report on the search engine marketing space also revealed that one of the key differentiators among search engine marketing vendors is the strength of their proprietary technologies and tools. iProspectÂs iSEBAÂ is widely recognized as the IndustryÂs most sophisticated tool for ppc search advertising, bid management, and campaign tracking and reporting.
Isobar Makes First U.S. Move
Launched in July of 2004, Isobar brings a deep specialist capability to parent company, Aegis, as it develops services in the rapidly expanding digital markets. Isobar provides AegisÂ 350+ digital clients with a world class search solution through its global network of 36 offices in 24 markets. IsobarÂs acquisition strategy is to acquire strong companies with strong organic growth that are leaders in their space and to grow a combined entity that delivers substantial value to their clients.
iProspectÂ® is the OriginalÂ® Search Engine Marketing Firm. The company helps many of the world's most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as an Overture OSMX partner, pay per click advertising management via their own patent-pending bid management agent, iSEBAÂ, Web analytics through their own SEM-configured version of WebTrendsÂ, and their own website conversion enhancement service. Distinguished as two-time Inc. 500 and Deloitte & Touche Fast 500 fastest growing company in America, iProspect is located in Watertown, Massachusetts and can be contacted at 617-923-7000, or by visiting http://www.iprospect.com.
Launched on July 5th, 2004, Isobar provides alignment, integration, coordination and leverage of all digital assets within Aegis on a global, regional and a national basis. Isobar provides clients with a full service digital marketing offering through its global network of 36 offices in 24 markets worldwide. Isobar currently has online billings in excess of $500 million. For more information, please visit: http://www.isobarcommunications.com