What Best Practices in Analyst Relations Looks Like

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Former AMR Research Analyst publishes insiderÂ?s guide to working with research and advisory firms

LWC Research announces Getting Results From Your Analyst Relations Strategies, a guide to working with research and advisory firms written from an insider’s perspective especially for software, hardware, and services vendors who rely on research and advisory firms for validation of go-to-market strategies, clarification of their competitive strengths and weaknesses, and insights into future product strategies and markets. This book covers the essential topics of how to work with research and advisory firms including the following:

•Are you delivering best or worst practices in analyst relations today?

Included in Getting Results From Your Analyst Relations Strategies are a series of checklists and quick quizzes to guide companies in delivering best practices and a glimpse of worst practices as an example of what to avoid.

•Build a reciprocal relationship based on strong references and proof of execution with all analysts.

One of the most valuable parts of the book is the dispelling of the myths around the pay-for-play rumors that surround analysts. Getting Results From Your Analyst Relations Strategies gives solid advice on how to build lasting and credible relationships with analysts based on measured performance.

•Managing analysts to a scorecard needs to be a 2005 New Year’s Resolution.

Any other investment that approaches the size of an analyst firm’s yearly subscription requires accountability, and in 2005 that mentality will permeate the dollars spent on analyst firms. Getting Results From Your Analyst Relations Strategies provides a proven framework for creating your own set of analyst benchmarks.

•Deciding If Your CEO Is An Asset or Liability When It Comes to Working With Analysts.

For any analyst relations strategy to work there has to be accountability to the CEO level, and the tips in this book will give you insights into whether your CEO is an asset or liability when it comes to working with industry analysts.

About The Author

Louis Columbus is a former Senior Analyst with AMR Research, and is a columnist for CRMBuyer.com in addition to publishing extensively on analyst relations and enterprise software. Mr. Columbus has over twenty years of experience in high tech product management, product marketing, sales and analyst relations. Getting Results From Your Analyst Relations Strategies is the 15th book Mr. Columbus has published, having been contributor and author to 25 books in just under 15 years of technical writing.

Book information:

Format: Paperback

Size: 6 x 9

Pages: 84

ISBN: 0-595-33462-8

Published: Nov., 2004

Price: $11.95

Secure Internet Ordering

Internet: http://www.amazon.com, or on the iUniverse site at http://www.iuniverse.com/bookstore/book_detail.asp?&isbn=0-595-33462-8

LWC Research is dedicated to delivering affordable books, e-books, guides and studies that assist business professionals with the many challenges in managing channels and products. Focusing on analyst relations, analytics tools, channel management, competitive analysis, market research and analysis, new product introductions, Service Marketing and Pricing, LWC Research delivers pragmatic, usable content professionals can use.

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Louis Columbus
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