Electronic Invoicing Marks 5th Anniversary

Stratas Electronic Link Proves Essential for Media Buyers - New Electronic Contracting Links Promise More Efficiency

(PRWEB) December 24, 2004 -- Strata Marketing, Inc., the leader in software applications for the media industry, recently passed an important milestone in the field of EC/EDI (electronic contracting/electronic data interchange).

Its industry-leading solution SBMS, the Strata Buy Management System, marked five years of accepting electronic invoices from broadcast and cable vendors. What began as a no-cost enhancement for Strata media buying clients has evolved into a standard all software providers must meet. Strata is proud of the fact that its electronic invoicing solution has always been offered free of charge" to its SBMS clients.

Built to the original industry standards, Stratas electronic connection can handle electronic invoices from any broadcast or cable media. Through its computer links, Strata clients can receive invoices from Spotdata.com, EMediaTrade.net, NCC (spotcable.com), and RadioInvoices.com.

In addition, the Strata system can upload electronic invoices directly from cable systems and/or broadcast television stations. There is absolutely no fee for uploading them into the Strata system. Since 1999, Stratas leadership with this technology has proven to be a tremendous benefit to media buyers, their clients and broadcast and cable vendors. Electronic invoicing means no redundant data entry, ease of reconciliation and posting, fewer accounting errors, and faster payments to vendors.

All organizations that incorporate electronic invoices benefit from streamlined operations and increased efficiencies. Todays announcement is further evidence of Stratas pioneering work in the field of EC/EDI. Over the past five years, Stratas electronic invoicing redefined the expectations of media buying professionals. Now, through its relationships with broadcast and cable vendors, Strata is providing for electronic contracting, too.

This native link between Strata agencies, cable systems, and TV stations provides a new layer of reliability in getting orders right the first time". And, through its commitment to open industry standards, Strata continues to be the driving force in providing electronic solutions for buyers and sellers of media. Strata Marketing, Inc. develops premier software applications for the media industry. Electronically connecting research through traffic and billing, Strata products are the first choice. The Chicago-based company has more than 1,000 clients in the radio, television, cable, and media buying industries.

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