Fenton, MO (PRWEB) December 24, 2004
Scott T. Derksen, Senior Vice President of Technology and Development of IRON Solutions, (http://www.ironsolutions.com) today announced the successful re-launch of the IRON family of websites.
"Our user experience is our passion" states Derksen. "We have worked very hard to enhance our search capabilities and bring value to both our buyers and sellers. With up to 369 thousand user sessions per month our customers are very pleased with the IRON Solutions online marketplace. We are confident that this improved look and feel as well as simplified user interface will further increase the success our customers enjoy. IRONsearch.com (http://www.ironsearch.com) is the industry leader and this revolutionary new design will help us ensure that our customers, both buyers and sellers remain as raving fans of the sites.
"Visitors tell us they love IRONsearch.com (http://www.ironsearch.com)" says Ed Martin, Vice President of Sales and Marketing. "Our content has always been the key to the impressive results our customers experience. Maintaining nearly 50,000 active and current equipment listings enables us to attract 14 million hits per month. This design improves the presentation and ease of use and insures we continue to exceed customer expectations."
The new interface is a joint effort between the IRON Solutions (http://www.ironsolutions.com) development team, led by Derksen and IRON Solutions' agency of record, Brighton Agency (http://www.brightondm.com). "We really focused on IRON Solution's brand identity and worked to bring the user to the information they are looking for within two clicks" said Mark Green, Vice President of Digital Marketing of Brighton Agency. "We have put the spotlight on IRON Solutions' core products and set the stage for continued, explosive growth."
All of the websites in the family have been upgraded. IRONsearch.com (http://www.ironsearch.com) the industry leading used equipment marketplace, IRONdealer.com (http://www.irondealer.com) the dealer portal for online services, dealer locator and recently announced Scam Alert system, IRONguides.com (http://www.ironguides.com) the online home of IRON Solutions Equipment Market Intelligence guides, IRONquote.com (http://www.ironquote.com) the information portal for IRON Solutions quoting and sales force automation tools, and finally IRONSolutions.com (http://www.ironsolutions.com) the main corporate website.
IRON Solutions, LLC is the leading source of Equipment Market Intelligence, a joint venture of NAEDA (North American Equipment Dealers Association), the Affiliate Associations and Central Communications. To learn more about IRON Solutions and their products please visit the IRON Solutions website at http://www.ironsolutions.com.
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