The Rise of a New Behemoth: Sirius and the Tidal Wave of Howard Stern

The Real Deal: No talking points, no agenda, just facts.

(PRWEB) December 24, 2004 -- This past week, Sirius Satellite Radio was downgraded by Smith Barney's Niraj Gupta changing his rating on the stock to "sell" from "hold." Bear Stearns analyst Robert Peck lowered his rating to "peer perform" from "outperform." The announcements come after Sirius stock price had more than doubled in little over a month, reaching a high of more than $9 a share. Each analyst claimed that the stock price was extremely overvalued, although both analysts are still very bullish in regards to the companys future potential.

It all began with Sirius Satellite Radio and a deal that was made with Howard Stern to broadcast his show on the Sirius satellite service in exchange for $500 million. Sirius hopes that Sterns ten million listeners will shift from free over-the-air broadcasts to listening to him on Sirius satellites paid monthly service. The company is betting that Sterns technological savvy and young male listeners, will generate both new subscribers and advertisers to help Sirius become profitable.

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