Labranche Institutional Execution Group Selects IMTrader To Facilitate IM and FIX Connectivity to Buy-Side Customers

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Pivot Solutions IMTrader to offer IM and FIX connectivity to LaBranche Institutional Execution Group buy-side customers.

Pivot Solutions, a leading provider of technology solutions for institutional traders, announced today that LaBranche Institutional Execution Group has chosen the IMTrader platform to communicate and trade with their buy-side customers. IMTrader allows the sell-side trader to maintain a personal, customized communication and trading channel with buy-side traders.

"We demand significant returns on our technology investments," stated Keith Bliss, Senior Vice President of Institutional Sales. "IMTrader empowers our customers who do not run an order management system to trade electronically while allowing our traders to better service our customers. We count on high performance, high availability and a strong security framework which meet internal and industry standards." LaBranche Institutional Execution Group selected Pivot Solutions IMTrader for its focus on electronic trading and its proven track record with multi-network connectivity.

Furqan Nazeeri, CEO of Pivot Solutions, said, "We are excited to have the opportunity to work with the LaBranche Institutional Execution Group . Their focus on providing best execution and unsurpassed customer service are a perfect match for the IMTrader platform. Most buy-side firms don’t run a formal order management system and as a result must trade by phone or public IM. IMTrader allows brokers to provide a real-time trading solution and a light-weight trading blotter."

IMTrader is an innovative trading network that allows sell-side brokers to electronically trade and instant message in real time with their hedge funds and registered investment advisors. IMTrader extends sell-side brokers’ order management systems to their buy-side customers, providing seamlessly integrated electronic trading and secure instant messaging without the expense of a separate buy-side OMS or FIX connection. The product also supports multi-network instant messaging including features designed for active traders and compliance-minded brokers.

About Pivot Solutions

Pivot Solutions (http://www.pivotsolutions.com) is a leading provider of technology solutions and the developer of IMTrader, a revolutionary securities trading platform that combines instant messaging and multi-network electronic trading. Pivot Solutions is the recognized leader in the development and implementation of innovative technologies to automate and streamline electronic trading and instant messaging to deliver value and results for the trading community. For more information, contact Mark Coriaty at 212.954.0666 or sales@pivotsolutions.com.

About LaBranche Financial Services

LaBranche Financial Services (http://www.labfs.com). As a subsidiary of LaBranche & Co. Inc., LaBranche Financial Services, Inc. is backed by the strong capital position, experience and technological resources of a proven industry leader. Trading equities for over 100 years, Labranche & Co. is the oldest and largest specialist firm on the NYSE. For more information, contact Keith Bliss at (212) 482-3679.

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Mark Coriaty