Mjmls.com Implements Localized Shopping Capabilities

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Easy to use feature reduces fraud and shipping expenses when buying items listed on the Internet.

The Mjmls Classifieds (http://www.mjmls.com) received a modest improvement, with the utilization of a new GoLocal™ Feature. After several months of, “Beta-Testing,” various localization models, the Mjmls staff decided to implement a feature allowing users to sort advertisements by State or browse on a National level, using a simple, “Dropdown-menu”. IT Developer, James Park (http://www.geodesicsolutions.com), commented, “A user can visit the site and select a State from the Dropdown. While browsing, the site will then only display Ads within the State selected”.

Michael Medeiros, the founder of Mjmls.com, believes, “The Dropdown is user friendly, as shoppers do not need to know the distance radius of a Zip Code. Once a State is Selected, Individual Towns can be sorted on the Ad Display tables with a simple mouse click”. Although a Zip radius feature is available, Mr. Medeiros feels the Dropdown is simple and fast for end-users, “It uses simple selection. No page needs to load for the end-user to select a location or radius”.

For various reasons, most online Marketplaces are realizing a need to provide localized shopping. Mjmls believes this enhancement will provide significant savings to shoppers by reducing shipping cost. In addition, the staff feels it reduces the possibilities of fraudulent activity. Internet advertisers are experiencing a rise in online fraud. Although Mjmls attempts to keep their users informed of possible frauds and scams (http://forums.mjmls.com/News-Column-35.html), this new feature will reduce the overall risks. Michael feels, “Localization enables a buyer and seller to meet and physically review the items or service that is available. There is no hiding behind Usernames and Free Email accounts, at the closing of a local transaction”.

Although Mjmls is relatively new, it is gaining traction by offering valuable features, such as GoLocal. Mr. Medeiros anticipates completed development to occur around July of 2005. He stated, “There are many new and exciting features available with our application. However, significant time is required to conduct research on how to use these features, and how they will affect end-users. While Business Advertising seems to be our fastest growing market, I am determined to incorporate a valuable Real Estate marketing solution, that’s where most of my concern is focused at the moment. The new localization model is a big step toward future development of our Real Estate Marketing Solution”.

Mjmls.com continues to offer a free Marketplace for buyers and sellers to interact. Mjmls relies on the utilization of optional enhanced advertising features, for support of the domain. Some of the enhanced advertising features offered are, Featured Advertisements that are displayed throughout Mjmls.com, Better Placement which displays above free ads, Bold Text display to help ads standout, and Attention-Getter graphics. No fees are attached to the sale of items or use of site features, such as GoLocal. Advertising is relatively simple, requiring a brief registration. Categories range from business advertising to personal and real property offered by individuals.

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Michael Medeiros
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