IMS Prove To Be Ahead of the Field for In-Store Marketing

The Innovative Field Marketing agency IMS achieves great success in 2003/2004 through obtaining both the Investors in People Award and also receiving the National E-Commerce Award for Innovation.

(PRWEB) December 31, 2004 -- 2003/2004 has truly been a groundbreaking 12 months for the innovative field marketing agency IMS (Intelligent Marketing Solutions) Ltd. In 2003 IMS were winners of the prestigious 'E-Commerce Award for Innovation and followed this success by launching IMSFUSION in 2004. IMSFUSION is easily accessed from any internet terminal and takes live reporting and analysis to another level, making it faster, easier and more effective than ever before. This truly unique web based reporting package has allowed IMS to become an innovative leader in the field marketing industry, thus allowing them to add to their already impressive client list (including Woolworths, Bic, and Comet) and recruit additional staff to their head office.

We are pleased to have welcomed a further six additional staff members to our head office during the first half of 2004" said Steve Radford Director of IMS Ltd. 2004 has also seen us relocate to larger premises to house our increasing staff numbers."

Just when industry observers thought IMS Ltd could achieve no more success it was announced that the company had won the Investors in People standard.

Winning the Investors in People standard is something we take great pride in as it not only signifies we have a long term commitment to our head office staff, but also to continuing to offer excellent service provision to our clients" said Laura Holden Director of IMS Ltd.

As 2005 approaches IMS Ltd look forward to another successful year. The IMS motto reads If there is a better way to do it, find it", with this approach it would seem that the sky is the limit for what this innovative field marketing agency can accomplish.

IMSFUSION, The Future Generation of Field Marketing
Field Marketing is a flexible tool used by companies to communicate their brands and evaluate their services out in the field. IMS services range from Mystery Shopping in bars and restaurants to merchandising confectionery in supermarkets or auditing razors and toiletries in chemists. Utilising a total e-business model IMS provide Field Marketing activities supported by unique industry leading technology that delivers live interactive results within 24 hours to all clients via their own secure website. IMS Field Staff and Head Office Staff also logon to the IMS website to complete daily tasks such as booking assignments, downloading paper work, uploading results or quality checking completed assignments. IMS technology constantly develops in order to exceeding client requirements and this year has allowed the business to grow by over 1800%. Having won this years National E-Commerce Award for Innovation IMS are changing the face of Field Marketing for the better.

IMS Directors
Laura Holden -- Sales & Marketing Director
Steve Radford -- Operations Director
Robert Taylor -- IT Director

Investors in People
Investors in People is the national Standard which sets out a level of good practice for training and development of people to achieve business goals. The Standard was developed during 1990 by the National Training Task Force in partnership with leading national businesses, personnel, professional and employee organisations such as the Confederation of British Industry (CBI), Trades Union Congress (TUC) and the Institute of Personnel and Development (IPD). The work was supported by the Employment Department..

The Direct Marketing Association
The Direct Marketing Association UK is the leading voice for the direct marketing industry (direct mail, telemarketing, e-commerce and more), championing best practice and self-regulation, so that DMA members can gain competitive advantage and maximise the value of their businesses in an atmosphere of consumer confidence and trust.

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