Don't sweat it, the health and finess revolution is just a click away.

London, UK (PRWEB) February 11, 2004

Natural Matter the newly launched health and fitness e-magazine and health store, opens its virtual doors to all fitness and health enthusiasts in 2004. In an effort to encourage more adults to get creative and enthusiastic about their health, the government is currently promoting healthier attitudes towards nutrition and fitness. In tune with this health drive, http://www.naturalmatter.com is offering health advice, fitness ideas and an online health shop for all those interested in improving their general fitness and well being, whether through fitness or natural remedies. This easy access info-site allows its readers to accelerate their fitness without breaking a sweat.

With obesity levels in the London area dramatically rising to triple the amount they were 20 years ago, people are suddenly becoming aware that the battle of the bulge is one they cannot afford to lose. Losing weight isn’t just about yo-yo dieting and looking thin anymore. It’s about adopting a healthy lifestyle and keeping it for good.

Health ministers are eager to push forward the benefits of healthy living, as the strain on an already overworked health system, -caused by obesity and heart problems, - is a financial worry the government could do without.

Around 24 million adults in the UK are currently classed as overweight or obese. Bad eating habits coupled with a lack of fitness education seem to be the norm, adding pressure to our already fast-paced and over-worked culture. Many adults use this as a ‘way out’ and a reason not to get the information they need. Not to get the motivation they need or simply not to get active at all.

Today many people are turning to the Internet for their healthy lifestyle inspiration. Health gurus online offer health alternatives and information without anyone having to move a muscle, well initially anyway. Now thanks to the web it’s possible to access health havens for the computer couch potato generation.

“Since launching our fitness e-magazine in January I have seen that the advice regarding health, exercise & training has been really valuable to many people, especially those with weight problems and people starting a fitness plan for the first time.” Says Victoria Banks Managing Director of newly launched http://www.naturalmatter.com

Mr S Rappenport, a Natural Matter reader says, “Weight reducing groups in my part of the country are non-existent. Society sees 'fat' people as freaks who ought to be avoided at all costs or teased incessantly. I thank God people as yourself have made websites to help people like us.”

Victoria Banks continued, “We are delighted that since the launch of Natural Matter we have been able to provide a service that has helped kick-start some health and fitness campaigns. People today are used to immediate information, we provide our readers with their own online fitness trainer, health information and health store. This allows them the confidence to start their fitness regime quickly and safely, as those first few health and fitness steps are always daunting.”

Perhaps the best thing about the fitness training and health information from Natural Matter is that you have everything you need to jump-start your health and fitness regime at the click of a mouse, and you won’t have to break into a sweat finding out about it.

http://www.naturalmatter.com

The health and fitness e-magazine designed with your well being in mind. Packed with fitness routines, health tips, dietary ideas, health supplements, vitamins and minerals, sports supplements, exercise equipment and training wear. A haven for the health-conscious fitness enthusiast.

For additional information contact:

Victoria Banks 07799 802779

Natural Matter

fitter . healthier . happier

http://www.naturalmatter.com
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