Biryani Merchant - Biryani at it’s authentic and hygienic best One-of-its-kind Chain of ‘Biryani Theme Restaurant’ Launched

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Bangalore, now has another tourist attraction! This time around, itÂ?s not a visual treat. ItÂ?s a treat for the tingling taste buds. So, Welcome all ye gourmets, gourmands and all other connoisseurs of Biryani! Yes, Biryani! Authentic Biryani!! Nothing Else!!!

Bangalore, now has another tourist attraction! This time around, it’s not a visual treat. It’s a treat for the tingling taste buds. So, Welcome all ye gourmets, gourmands and all other connoisseurs of Biryani! Yes, Biryani! Authentic Biryani!! Nothing Else!!!

For the record, Biryani Merchant, first-of-its-kind chain of Biryani Theme Restaurants was launched at Castle Street in Bangalore today. Dedicated to the time tested Royal delicacy, Biryani Merchant offers the ‘Quintessential Biryani Experience’ with a whole array of Biryanis in their most authentic forms, that come complete with a range of appetisers, accompaniments, desserts and special Sulaimani Chai.

Speaking at the launch of Biryani Merchant, Mr. Vishy Shenoy, CEO, Epicurean Entrepreneurs P Ltd said, “Biryani Merchant is a showcase for Biryani, a dish that has been abused like no other. The effort here is to apprise the guest of the origin, evolution and the history of more than 35 different original varieties of Biryani. Biryani, hygienically prepared with pure and authentic ingredients and served with traditional accompaniments and desserts is what Biryani Merchant is all about”.

Biryani Merchant draws heavily on Vishy Shenoy (Profile Attached) who has chronicled the history of Biryani. Talking about Biryani Merchant plans, he said, “To offer the true taste of authentic Biryani all over the world, Biryani Merchant plans to open around 12 outlets across the globe in the next 3 years. Next in line would be Pune, around September this year. By April 2005 we are hoping to launch 3 more restaurants in Mumbai, Delhi and in the US. We have short listed Gulf and European countries, considering the Indian populace and the travelling Indian population, there and their craving for authentic Indian food. We already have enquiries and have initiated discussions with business associates in a couple of these cities.

Biryani Merchant is jointly owned by Mr. Vishy Shenoy, who gave up an international career in marketing to follow his passion, Mr. Abhik Biswas - a Computer Scientist with a reputed technology company and Mr. Ramesh Sivaram - Successful entrepreneur in the processed food industry and a pioneer in food safety. This team of Biryani connoisseurs are joined by Chef Shyam Ithikkat, Head–Operations who returned back from the US to join the team that is wanting to globalise an essentially Indian delicacy

The Classic ‘Biryani Experience’ at Biryani Merchant – There is no Menu at Biryani Merchant. And yes, you heard it right! Instead, the only question asked is whether you are a vegetarian or a non-vegetarian. The fare starts with Gazak (Kebabs) followed by 3 special Biryanis each for Vegetarians and Non-Vegetarians (with traditional accompaniments) served one after the other in small samples and appetisers that go with each authentic Biryani. Unlike Oliver, you are free to ask for more of any or all Biryanis. (The menu (for want of a better word!) changes everyday, for the benefit of those who want to taste all the types of Biryanis.) The crescendo is the dessert (again carefully picked to compliment the Biryani). And if you think we should be done, there is Sulaimani Chai, with just enough spice and warmth to cut the grease in your mouth!

Biryani Merchant not only gives you the real flavour and experience of authentic Biryani but will also keep you connected with the outside world with its ‘wireless Internet connectivity’. Those who wish to relish their Biryani, as they catch up with work can do that without the guilt of staying away from office

As a testimony to the ingredients (sourced from their respective areas) and process used at Biryani Merchant, the restaurant also boasts of HACCP process which documents every process and specifies cooking temperatures and times to maintain consistency. The team at Biryani Merchant is proud of their kitchen and wants all the customers to “walk through kitchen”. Adding to the authenticity are the cooks, who hail from the place / community of the origin of the Biryani and the copper vessels & the coal that is used to Dum the Biryani.

The utensils are Brass with a Steel coating. No spoons given (unless asked for) because Biryani is best relished with the hand. The tables and walls speak of Biryani history and trivia. The logo of Biryani Merchant has a Biryani connoisseur who sports a Biryani Belly (Not to be mistaken with the typical Beer Belly!). Breaking the cliché of Bandh Galas and Achkans, the restaurant staff is clad in Jeans and Short Shirts. And to blend modernity with tradition, there are the Hookahs offering different flavours!

Some of the Biryanis on offer include – Hyderabadi, Katchi Yakhni Biryani, Paya (trotter Biryani) Kheema Biryani, Nalli Biryani, Awadhi Mutton Biryani, Kerala Fish Biryani, Kerala Prawn Biryani, Bhatkali Biryani & Bohri Biryani.

It is a misnomer that Biryani is only for Non vegetarians. Even the vegetarians are served well with a wide array of exotic Biryani like the Kathal Biryani (jack fruit), Bharwan Lauki (bottle gourd), Nawabi Tarkari Biryani, Tahiri, Qabooli (Kabooli Chana), Calicut Vegetarian Biryani among others

So, at the cost of sounding clichéd, welcome to the world of authentic Biryani! An experience that will leave you wanting for more! And what’s more! Your hands won’t be greased with oil, for pure ghee is what makes a perfect Biryani at Biryani Merchant! As the world of Biryanis converges at Biryani Merchant, Biryani Merchant is all set conquer the world, full of gourmets!

Burrrp! More Biryanis and more about Biryanis when you walk in to Biryani Merchant!

For further information and reservation contact – Biryani Merchant at 080-51128081

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Ritika. Brand-comm, 98442-57663, ritika@brand-comm.com

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Vishy Shenoy