Scent System -A Sure Way To Increase Booth Traffic for Trade Shows

The Ojai Cook, a citrus condiment company, experienced record crowds in their booth at the recent Fancy Food Show in San Francisco by using new scent technology.

Santa Barbara, CA (PRWEB) March 7, 2004 -–The Ojai Cook, a citrus condiment company, experienced record crowds in their booth at the recent Fancy Food Show in San Francisco by using new scent technology. The number of people to come by my booth more than doubled," says Joan Vogel, owner of The Ojai Cook. The scent of oranges wafted from the ScentAir scent system and drew record crowds. Everyone was constantly commenting on how great my booth smelled." ScentAir Technologies manufacturers scent systems, which put out a clean, controllable scent without mists or sprays. Vogel added that in the five years she has attended these trade shows nothing could have drawn more people interested in our products than the smell of citrus. This is the best marketing tool I have ever seen," adds Vogel. Now we are planning on using this scent technology in grocery stores at point of purchase," says Vogel.

We believe that in addition to retailers and brands using scents to enhance the consumer experience, exhibitors using scent at trade shows are a perfect way to attract a crowd," says Forrest Fleming, Chief Executive Officer for ScentAir Technologies. Scent builds brand equity, samples new products, increases both brand and category sales, as well as drive traffic at trade shows," says Fleming. This is an effective way to sample product. Until now, consumers had to open the bottle to sample scent. Now exhibitors can sample a products scent to a large crowd in a cost-effective way," adds Fleming.

ScentAir Technologies, the leading in-store provider of scent marketing and scent sampling for brands and retailers, offers patented environmental scent systems proven to increase category/brand sales and enhance the appeal of retail environments. These systems release high quality scent in a subtle, clean and controllable way, without the use of sprays, aerosols or heated oils.
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