PSYNCHRONOUS COMMUNICATIONS USES NEW PROPRIETARY TECHNOLOGY TO DELIVER A NEW LEVEL OF MARKETING COMMUNICATIONS CAPABILITY FOR MANUFACTURERS AND OEMs

PSYNCHRONOUS COMMUNICATIONS USES NEW PROPRIETARY TECHNOLOGY TO DELIVER A NEW LEVEL OF MARKETING COMMUNICATIONS CAPABILITY FOR MANUFACTURERS AND OEMs

Boston (PRWEB) March 7, 2004 --Psynchronous Communications, Inc., a Woburn-based full-service advertising and marketing communications company, has formally rolled out Gravity – a new web-based tool suite for communications measurement, planning and outreach. Working with strategic technology partners Performance Drivers, Inc., Psynchronous developed Gravity to meet the unique and evolving needs of todays B2B marketers – specifically those in the manufacturing space. Since its formation in 2001, Psynchronous has used a lead-generation-focused, high-efficiency communications planning methodology to deliver high-value, high-return programs for leading technology, medical equipment, and materials manufacturers.

Gravity is both a new way to look at client communications, and a powerful ASP-based suite of client-accessible communication measurement, tracking, and prospecting tools that gives B2B marketers a new kind of power and control," says Kris Washington, Psynchronous Founding Partner. Gravity does for marketers what CAD did for engineers. The right technology applied intelligently changed output, speed-to-market and raw capability," Washington adds.

At the end of the day, the real question that our clients are asking, and that were answering is: How do I make every dollar spent on advertising, sales, support, collateral, etc. measurable while earning me more money?" states Pat DAmico, Founding Partner responsible for Psynchronous business development. Our answer is Gravity. Not only do we plan every ad, web or direct marketing campaign with lead-generation and sales conversion in mind, but we have a remarkable back-end system that shows our clients real time ROI."

Psynchronous Partners Washington and DAmico used the lessons, insights and experience gained during their worldwide ad agency days at McCann Erickson and Arnold respectively to form a new kind of agency that serves the special needs of mid- to large-size manufacturing clients.

Todays manufacturers need a very different kind of advertising and marketing agency partnership than they did even two years ago," says Washington. The world has changed. Marketers need more types of services from a single source, more innovative and cost-effective ways to get their messages out, better and more thorough partnership, and better overall return on the total agency relationship and expenditure. Thats what we know, and thats why we made Psynchronous entirely new, and systematically different – its why we developed Gravity."

By combining their unique Gravity planning approach, Gravity back-end, and an ability to deliver a comprehensive range of services and media vehicles from print, to direct, to identity, to collateral, to websites, email, and relationship management programs – and by delivering it all more efficiently, Psynchronous represents a level of comprehensiveness and cost-effectiveness uniquely suited to serve manufacturing-related organizations.

Psynchronous has fundamentally changed the way we approach our marketing," says Lou Mirra, Vice President of the Rubber Division of TSE Industries, Inc. in Clearwater, Florida. Now that we are able to track and measure our marcom investment, we are able to eliminate what doesnt work and do more of what does."

About Psynchronous: Psynchronous uniquely delivers better marketing communication results faster and more efficiently because only Psynchronous understands and responds to the ever present needs of business, and the opportunities for more powerful communications by applying our proprietary innovative communications and lead generation planning process, being exponentially more efficient, working organizationally, being more comprehensive, and closing the critical loop between creativity and advanced technology. To learn more about Psynchronous Communications and Gravity, visit www.psynchronous.com.