Dynamic Logic Releases AdReaction Three Part Study

Part One Reveals Appropriate" Number of Over-Content Online Ads Based on Consumer Opinion

LONDON UK (PRWEB) March 20, 2004 -- Dynamic Logic, a global marketing research firm, today announced initial findings from the annual AdReaction Study that measures consumers perceptions towards advertising. In part one of a three-part series of reports, results show that consumers feel the appropriate" number of ads that appear over Web content, such as pop-ups, out-of-frame and floating ads, on the pages they are browsing is 2 per hour on average . Roughly one-third (32%) of respondents feel that no over-content ads are appropriate, even to support free Web content, while two-thirds feel that some over-content ads are acceptable.

The complete results will be released in a three-part report in the coming weeks in the companys Beyond the Click® newsletter directed to marketing, media and advertising professionals worldwide. In the newsletter, Dynamic Logic reviews and analyses the findings in greater detail focusing on the relevance for the advertising industry.

•   Part Two (scheduled for release week of March 21) discusses consumers perceptions of traditional ad formats (print, TV, radio) compared to online ads.

•   Part Three (scheduled for release week of March 28) addresses consumers opinions of online ad formats, such as pop-ups, ads with audio/video and interstitials among others.

The AdReaction 3 study is aimed at measuring consumer attitudes towards offline and online advertising as well as comparing perceptions of different forms of online advertising. The study , conducted in December 2003, surveyed a random selection of consumers from the Dynamic Logic database of over 1 million people who have taken an online survey in the past 4 years. Respondents in this database were recruited to participate in prior surveys using a Web intercept model that utilised a variety of recruitment methods including pop-ups or pop-unders. For the AdReaction 3 Study, respondents were recruited to participate via email. Data represents a cross-section of Dynamic Logics database and was not weighted to project total online population. These factors may influence results.

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Dynamic Logic Releases Part One of Three-Part Series Reporting Results from Annual Consumer AdReaction" Study /Page 2

For advanced copies of the Beyond the Click newsletters highlighting AdReaction Study results, please contact Christina Goodman at 00 +1 212 844 3741 or cgoodman@dynamiclogic.com.

About Beyond the Click®
Beyond the Click is a newsletter from Dynamic Logic that provides useful insights for marketers and advertisers worldwide based on research findings.

About Dynamic Logic
Dynamic Logic is a leading independent research company that analyses marketing effectiveness. Dynamic Logics three main product areas are: AdIndex® for online advertising, CrossMedia ResearchTM for multi-vehicle campaigns and MarketNorms®, a syndicated and searchable advertising effectiveness database. Founded in 1999, the company is headquartered in New York City with offices in London, Chicago, San Francisco and Los Angeles.

Dynamic Logic Europe was launched in 2001 and has conducted studies across 150 sites in ten countries.

Clients include top advertisers such as BT, British Gas, Unilever, General Motors, Gillette, and agencies such as Carat, Media.com, Media Contacts, Starcom MediaVest, Ogilvy, mOne, and publishers such as Yahoo!, MSN, AOL, Financial Times, BusinessWeek, and News International (Times and Sun).

www.dynamiclogic.com

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Contacts:
Christina Goodman, Dynamic Logic
cgoodman@dynamiclogic.com
00 +1 212 844 3741