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Crown Medical Systems Chooses Penn Media's I-Relate (tm) Service
Mokena, IL - On the heels of its recent merger, Crown Medical Systems (CWMS) has chosen Penn Media as its primary advertising vehicle to promote its services to the online community. Penn Media's founder, Jaffer Ali stated, "This represents a new trend in online advertising. First to use our investor relations service (I-Relate(tm)) was Roy Disney and Shamrock Holdings. They wanted to identify and then mobilize its widely held shareholder base in their proxy fight against Michael Eisner. Now, after its merger, Crown Medical Systems wanted to announce to the online community the benefits of their company."
Mokena, IL (PRWEB) March 20, 2004 -- On the heels of its recent merger, Crown Medical Systems (CWMS) has chosen Penn Media as its primary advertising vehicle to promote its services to the online community. Penn Media's founder, Jaffer Ali stated, "This represents a new trend in online advertising. First to use our investor relations service (I-Relate(tm)) was Roy Disney and Shamrock Holdings. They wanted to identify and then mobilize its widely held shareholder base in their proxy fight against Michael Eisner. Now, after its merger, Crown Medical Systems wanted to announce to the online community the benefits of their company."
To do so, Penn Media selected newsletters that contained high net worth individuals for a specially targeted, text ad message from Crown Medical Systems. The text advertisement is scheduled to reach over 5 million high net worth individuals inside email publications. The run is being planned over a two week period. This figure represents a highly targeted segment of Penn's network of double opt-in publications delivered via email. Penn's subscriber base has just surpassed 75 million readers after an aggressive recruitment campaign.
For an interview or more information about Penn Media contact:
Mary Kolacki
Penn Media
mary@pennmedia.com
708-478-4500 x 109
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Penn Media, http://www.pennmedia.com, is the worlds largest email publisher with over 75 million subscribers and 900+ publications ranging from daily recipes to daily jokes. Penn Media is a privately held company based in the south suburbs of Chicago. Some of Penns clients include Kraft, Microsoft, Dole, Xerox, USPS and Johnson & Johnson, Nationwide insurance and Citicorp.
Crown Medical Systems (CWMS) is a leader in the $7 billion Electronic Medical Records & Billing market. To contact Crown Medical's Investor Relations, visit:
http://usmonitor.net/al/a?aid=6773&ent=1878
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